Hong Kong cultureEast meet westMore collective, higher power distance Similar to US in terms of masculinity index(measuring prevailing role division between husbandand wife)Generally accepted that the gender role ideologywould be moretraditionalSurvey of HK young people indicated their aspirationfor egalitarian role sharing in their marriageHKU0301
Hong Kong culture East meet west More collective, higher power distance Similar to US in terms of masculinity index (measuring prevailing role division between husband and wife) Generally accepted that the gender role ideology would be more traditional Survey of HK young people indicated their aspiration for egalitarian role sharing in their marriage HKU0301
Research question How males and females are portrayed inHong Kong's children commercials?Are there differences in gender portrayal ofcommercials for male-gender-typed andfemale-gender-typed productsMethod: Content analysis of TVCHKU0301
Research question How males and females are portrayed in Hong Kong’s children commercials? Are there differences in gender portrayal of commercials for male-gender-typed and female-gender-typed products Method: Content analysis of TVC HKU0301