Haagen-Dazs and Reuben mattes Hodgen- Dazs
Häagen-Dazs and Reuben Mattus
Reuben Mattus, a you ig: entrepreneur with a passion for quality and a vision for creating the finest ice cream worked in his mother 's ice cream business selling fruit ice and ice cream pops from a horse drawn wagon in the bustling streets of the bronx, New York. To produce the finest ice cream available. he insisted on using only the finest, purest ngredients
Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream, worked in his mother’s ice cream business selling fruit ice and ice cream pops from a horse drawn wagon in the bustling streets of the Bronx, New York. To produce the finest ice cream available, he insisted on using only the finest, purest ingredients
o The family business grew and 4 :o prospered throughout the 1930s; 40s and 50s, and by 1961 Mr Mattus decided to form a new company dedicated to his ice cream vision. He called his new brand Haagen-Dazs, to convey an aura氛围 of the old- World traditions and craftsmanship to Which he remained dedicated
⚫ The family business grew and prospered throughout the 1930s, 40s and 50s, and by 1961 Mr. Mattus decided to form a new company dedicated to his ice cream vision. He called his new brand Häagen-Dazs, to convey an aura氛围 of the old-world traditions and craftsmanship to which he remained dedicated
Haagen-Dazs started out witn: ●●0 only three flavors: vanilla, chocolate and coffee. But mr Mattus' passion for quality soon took him to the four corners of the globe
Häagen-Dazs started out with only three flavors: vanilla, chocolate and coffee. But Mr. Mattus’ passion for quality soon took him to the four corners of the globe
●●●●● ●●●● The Haagen-Dazs brand quickly developed a loyal following Then in 1976, Mr. Mattus' daughter Doris opened the first Haagen Dazs shop. It was an immediate succeSs, and its popularity led to a rapid expansion of Haagen Dazs shops across the country
The Häagen-Dazs brand quickly developed a loyal following. Then in 1976, Mr. Mattus’ daughter Doris opened the first HäagenDazs shop. It was an immediate success, and its popularity led to a rapid expansion of HäagenDazs shops across the country