Export Involvement Key managerial characteristics affecting the desire for export involvement · Education International Exposure ° Expertise International orientation Commitment Copyright 2001 by Harcourt, Inc. All rights reserved
Copyright © 2001 by Harcourt, Inc. All rights reserved. 8-6 Export Involvement Key managerial characteristics affecting the desire for export involvement • Education • International Exposure • Expertise • International orientation • Commitment
Exporting and internationalization o Internationalization stages Innate, or start-up, exporters Partially interested exporter Experimental exporter ° Export adaptation Copyright 2001 by Harcourt, Inc. All rights reserved
Copyright © 2001 by Harcourt, Inc. All rights reserved. 8-7 Exporting and Internationalization Internationalization stages • Innate, or start-up, exporters • Partially interested exporter • Experimental exporter • Export adaptation
Exporting and international lization Firm-level stages of internationalization Stage 1: The completely uninterested firm Stage 2: The partially interested firm Stage 3: The exploring firm Stage 4: The experimental exporter Stage 5: The experienced small exporter Stage 6: The experienced larger exporter Copyright 2001 by Harcourt, Inc. All rights reserved
Copyright © 2001 by Harcourt, Inc. All rights reserved. 8-8 Exporting and Internationalization Firm-level stages of internationalization • Stage 1: The completely uninterested firm • Stage 2: The partially interested firm • Stage 3: The exploring firm • Stage 4: The experimental exporter • Stage 5: The experienced small exporter • Stage 6: The experienced larger exporter