Global market forces Pressures created by foreign competitors, as well as the opportunities created by foreign customers e Presence of foreign competitors in home markets can affect their business significantly o Much of the demand growth available to companies is in foreign and emerging markets Increasing demand for products throughout the world through the global proliferation of information
9-6 Global Market Forces ⚫ Pressures created by foreign competitors, as well as the opportunities created by foreign customers. ⚫ Presence of foreign competitors in home markets can affect their business significantly. ⚫ Much of the demand growth available to companies is in foreign and emerging markets. ⚫ Increasing demand for products throughout the world through the global proliferation of information
Global market Forces o Particular markets often serve to drive technological advances in some areas o Companies forced to develop and enhance leading-edge technologies and products o Such products can be used to increase or maintain market position in other areas or regions where the markets are not as competitive
9-7 Global Market Forces ⚫ Particular markets often serve to drive technological advances in some areas. ⚫ Companies forced to develop and enhance leading-edge technologies and products. ⚫ Such products can be used to increase or maintain market position in other areas or regions where the markets are not as competitive
Technological Forces Related to the products Various subcomponents and technologies available in different regions and locations e Successful firms need to use these resources quickly and effectively Locate research, design, and production facilities close to these regions Frequently collaborate, resulting in the location of joint facilities close to one of the partners o Global location of research-and-development facilities driven by two main reasons e As product cycles shrink, locate research facilities close to manufacturing facilities o Specific technical expertise may be available in certain areas or regions
9-8 Technological Forces ⚫ Related to the products ⚫ Various subcomponents and technologies available in different regions and locations ⚫ Successful firms need to use these resources quickly and effectively. ⚫ Locate research, design, and production facilities close to these regions. ⚫ Frequently collaborate, resulting in the location of joint facilities close to one of the partners. ⚫ Global location of research-and-development facilities driven by two main reasons: ⚫ As product cycles shrink, locate research facilities close to manufacturing facilities. ⚫ Specific technical expertise may be available in certain areas or regions
Global cost forces Often dictate global location decisions e Costs of cheaper unskilled labor more than offset by the increase in other costs associated with operating facilities in remote locations o In some cases cheaper labor is sufficient justification for overseas manufacturing Other global cost forces have become more significant Cheaper skilled labor is drawing an increasing number of companies overseas
9-9 Global Cost Forces ⚫ Often dictate global location decisions ⚫ Costs of cheaper unskilled labor more than offset by the increase in other costs associated with operating facilities in remote locations. ⚫ In some cases cheaper labor is sufficient justification for overseas manufacturing. ⚫ Other global cost forces have become more significant ⚫ Cheaper skilled labor is drawing an increasing number of companies overseas
Political and economic Forces o Exchange rate fluctuation o Regional trade agreements ● Tariff system Trade protection mechanisms o More subtle requlations Local content requirements o Voluntary export restrictions o Government procurement policies
9-10 Political and Economic Forces ⚫ Exchange rate fluctuation ⚫ Regional trade agreements ⚫ Tariff system ⚫ Trade protection mechanisms ⚫ More subtle regulations ⚫ Local content requirements ⚫ Voluntary export restrictions ⚫ Government procurement policies