Issues in Negotiating Licensing Agreements Compliance by licensee EXport control regulations Confidentiality of the intellectual property and technology provided Record keeping and provisions for licensor audits Dispute Resolution The choice of law for contract interpretation Third country or arbitration The choice of legal forum 口 Termination Government regulations in the licensees market will determine these terms Copyright 2001 by Harcourt, Inc. All rights reserved
Copyright © 2001 by Harcourt, Inc. All rights reserved. 9-6 Issues in Negotiating Licensing Agreements Compliance by licensee • Export control regulations • Confidentiality of the intellectual property and technology provided • Record keeping and provisions for licensor audits Dispute Resolution • The choice of law for contract interpretation – Third country or arbitration • The choice of legal forum Termination • Government regulations in the licensee’s market will determine these terms
Trademark Licensing 575 Companies trade on their names and characters as a substantial source of worldwide revenue Copyright 2001 by Harcourt, Inc. All rights reserved
Copyright © 2001 by Harcourt, Inc. All rights reserved. 9-7 Trademark Licensing Companies trade on their names and characters as a substantial source of worldwide revenue