nit 3 Cassliedds
Classified Ads Unit 3
Teaching Objectives Students will be able to 1. understand the basic contents of classified ads 2. write personal ads for different occasions
Teaching Objectives Students will be able to: 1. understand the basic contents of classified ads; 2. write personal ads for different occasions
Teaching Contents a brief introduction to ads in newspapers Examples of classified ads(Group work) e Personal ads for different occasions ° Assignment IV
Teaching Contents A brief introduction to ads in newspapers Examples of classified ads (Group work) Personal ads for different occasions Assignment IV
I Advertisements in Newspapers Newspapers offer two different types of advertisements display ads share page space with news and features use illustrations, photographs, or catchy phrases in large print to attract the attention of readers Teams of specialists sell newspaper display ads to local and national businesses Advertisers pay based on how much space their ad requires on the page. They can purchase full-page display ads, which fill an entire page of the newspaper, or fractions of pages The price of an advertisement depends on the size of the newspapers circulation
I. Advertisements in Newspapers • Newspapers offer two different types of advertisements: • display ads • share page space with news and features • use illustrations, photographs, or catchy phrases in large print to attract the attention of readers • Teams of specialists sell newspaper display ads to local and national businesses. • Advertisers pay based on how much space their ad requires on the page. They can purchase full-page display ads, which fill an entire page of the newspaper, or fractions of pages. • The price of an advertisement depends on the size of the newspaper’s circulation
Newspapers offer two different types of advertisements classified ads appear in their own section, the Classifieds small notices with a variety of offerings Many newspapers, especially small weeklies and special interest papers, offer their readers some types of classified advertising free Large newspapers charge by the word line, or inch for classified advertising, but the prices are much cheaper than display ads. As with display ads, prices depend on circulation. Classified ads also include personal ads-short messages from individual people or groups
• Newspapers offer two different types of advertisements: • classified ads • appear in their own section, the Classifieds • small notices with a variety of offerings • Many newspapers, especially small weeklies and specialinterest papers, offer their readers some types of classified advertising free. • Large newspapers charge by the word, line, or inch for classified advertising, but the prices are much cheaper than display ads. As with display ads, prices depend on circulation. • Classified ads also include personal ads—short messages from individual people or groups