THE ● ce 3W'S o°9。 ● Q OF PERSONALIZATION WHO. WHAT AND WHERE CAN YOU PERSONALIZE? COLUMN FIVE Marketo
WHO, WHAT, AND WHERE CAN YOU PERSONALIZE? OF PERSONALIZATION 3W’s THE
Personalization:Appealing and Eas Given customers' rising expectations and the di culty of marketing to anonymous prospects, real-ti personalization tools are very appealing to marketers The good news is that personalIzation IS easier to implement ar run than you think
Personalization: Appealing and Easy Given customers’ rising expectations and the di culty of marketing to anonymous prospects, real-time personalization tools are very appealing to marketers. The good news is that personalization is easier to implement and run than you think! { }
Personalization Combines Two Thing Identifying a persons relevant a ributes: intent otential to purchase behavior, profile, and/or firmographics Customizing that person online experience b presenting the most relevant content and visuals
1. Identifying a person’s relevant a ributes: intent, potential to purchase behavior, profile, and/or firmographics 2. Customizing that person’s online experience by presenting the most relevant content and visuals Personalization Combines Two Things:
How Can Personalization Help You, As a Market 1. It creates more meaningful interactions by serving the right content It educates and nurtures top-of-funnel prospects optimizes budget
1. How Can Personalization Help You, As a Marketer? It creates more meaningful interactions by serving the right content 2. It educates and nurtures top-of-funnel prospects optimizes budget
Start with the 3 W's of Personalizatid If real-time personalization seems complicated, relax. You begin by simply defining the 3 Ws of personalization Define the. WHO WHAT WHER that you want to personalize
that you want to personalize. Start with the 3 W’s of Personalization If real-time personalization seems complicated, relax. You’ll begin by simply defining the 3 W’s of personalization. Define the: WHO WHAT WHERE