WHO Who do I personalize for
WHO Who do I personalize for?
The"Who"in personalization is your target audience which is defined by a combination of a ributes If you're a B2B Marketer, you'll focus on firmographics, such Company Name Vertical Size Revenue
The “Who” in personalization is your target audience, which is defined by a combination of a ributes. If you’re a B2B Marketer, you’ll focus on firmographics, such as: Company Name Vertical Size Revenue
Do If you're a Consumer Marketer, you'll personalize your content Customer Journey Geo-ocation (personalized down to the zip code) Product Interest Price Sensitivity Buying History
If you’re a Consumer Marketer, you’ll personalize your content based Customer Journey Geo-location (personalized down to the zip code) Product Interest Price Sensitivity Buying History