Agenda 1 Introduction BES 2 Analysis Opinions 3 Solutions Justifications LLHIHH-H
1 2 3 Introduction Analysis & Opinions Solutions & Justifications Agenda
Introduction > Analysis Opinions > Solutions Justifications SWOT analysis--What is the most urgent problem of Benjys Strengths Weaknesses Electronic market leader in North america Failure to capitalize on online market space Serving a large customer base tomer satisfaction and loyalty Owning a lot of physical stores Declining operating margins and market shares Having competitive advantage in offline service pportunities Threats Rising popularity of e-commerce Availability of substitutes Demand for technical expertise ng Intense online competition What kind of pricing strategy should benjy' s take to prevent further loss e. How to corporate with manufactures well in the new era of technology a. How to attract the customers to buy products offline in benjy s instead of Amazon Group 3 Analysis
SWOT analysis——What is the most urgent problem of Benjy’s. Introduction >> Analysis & Opinions >> Solutions & Justifications • Electronic market leader in North America • Serving a large customer base • Owning a lot of physical stores • Having competitive advantage in offline service • Failure to capitalize on online market space • Lower customer satisfaction and loyalty • Declining operating margins and market shares • Rising popularity of e-commerce • Demand for technical expertise • Availability of substitutes • Showrooming • Intense online competition Strengths Weaknesses Opportunities Threats • What kind of pricing strategy should Benjy’s take to prevent further loss. • How to corporate with manufactures well in the new era of technology. • How to attract the customers to buy products offline in Benjy’s instead of Amazon. Key Problem 4