Alexis Products In Search of the Second Act demic English Group Presentation
Group 3 Alexis Products’ In Search of the Second Act Academic English Group Presentation
CONTENTS I. Background II. Key Problem Ill.Expert's Views Solutions
CONTENTS I. Background II. Key Problem III.Expert’s Views IV.Solutions
Background Information Alexis products The Brrrd Interactive language-learning tool Shape: a bird-like robot Technologies: speech-recognition, AI Functions: help learn Mandarin words and phrases Target Customers: students and young professionals Price:S79.99
Background Information Alexis Products’ The Brrrd Interactive language-learning tool Shape: a bird-like robot Functions: help learn Mandarin words and phrases Technologies: speech-recognition, AI Target Customers: students and young professionals Price: $79.99
SUCCES DECLINE Sales 3 million 2.2 million-1.5 million Attention A media darling Die down Distribution relationship fell through Disagreement and impatience among the board
Sales 3 million Attention A media darling SUCCESS DECLINE 2.2 million — 1.5 million Die down • Distribution relationship fell through • Disagreement and impatience among the board
IDENTIFY THE KEY PROBLEM Blurred product positioning Is it a toy company or a language one Crossroad: FUN OR FUNCTIONAL?
IDENTIFY THE KEY PROBLEM Crossroad: Blurred product positioning Is it a toy company or a language one ? FUN OR FUNCTIONAL?