NOKIA Understanding mobile handheld Device Use and Adoption 彩生活QD相伴 N□K 董佳雯 张馨元 COREL 陈博
Understanding Mobile Handheld Device Use and Adoption 董佳雯 张馨元 陈博
NOKIA An Exploratory research project IPO Model o Input: user characteristics, message/task characteristics Process: two interacting use subprocesses of exploration and experimentation assessment Output: outcome of the use process, the actual adoption decision/ behaviors COREL
• An Exploratory research project • IPO Model Input: user characteristics, message/task characteristics… Process：two interacting use subprocesses of exploration and experimentation, assessment Output：outcome of the use process, the actual adoption decision/behaviors
Inputs: Factors influencing use Kia ndividual characteristics Age Technology self-efficacy -Cultural origin Technology characteristics -Interface 彩生活QD相伴 network capabilities COREL
Inputs: Factors influencing use • Individual Characteristics -Age -Technology self-efficacy -Cultural origin • Technology Characteristics -Interface -network capabilities
Inputs: Factors influencing use Kia Communication/Task Characteristics -Number of interacting participants Immediacy of response desired Volume of response desired communication objectives Modalities of mobility相伴 Traveling, wandering, and visiting COREL
• Communication/Task Characteristics -Number of interacting participants -Immediacy of response desired -Volume of response desired -communication objectives • Modalities of Mobility -Traveling, wandering, and visiting Inputs: Factors influencing use
Inputs: Factors influencing use Kia Context Economics factors and technological infrastructure Social factors Critical mass 彩生活QD相伴 N□K COREL
• Context -Economics factors and technological infrastructure -Social factors -Critical mass Inputs: Factors influencing use