The Influence of Secondary Standards on Pesticide Use 00D ALLIANA Good Food For A Healthy Future Matthew Buck Assistant Director www.foodalliance.org
Th I fl f S d S The Influence o f Secon dary S on Pesticide Use St d d an dar d s Matthew Buck Assistant Director www.foodalliance org foodalliance.org
Figure1:Importance of Various Labels/Phrases When Selecting Foods and Beverages For three quarters of consumers "fresh"is very important when choosing foods and beverages. Fresh 76% Pesticide-free 48% Hormone-free 135% Natural 32% Certified humane 31% Origin of ingredients 28% Localy grown 23% Sustainable 21% USDA Organic 19% Fair trade 18% Seasonal 17% ■Total Respondents Free range 16% Organic 15% Grass-fed 14% Heirloom ■5% Base:All respondents(n=2161). Source:The Many Faces of Organic survey.February 2008.Top 2 Box based on 7-point scale ranging from'Not at all important(=1)toExtremely important(=7). The Hartman Group The Many Faces of Organic Report 2008
The Hartman Grou p The Many Faces of Organic Report 200 8
What are consumers hearing? 7 Foods You Must Eat Organic Stone fruit Strawberries Rice Baby food Milk ·Bananas Green beans od For A Healthy Fu PlanetGreen.com
What are consumers hea 7 Foods You Must Eat Orga St f it a a e co su e s ea • Stone fruit • Strawberries • Rice • Baby food • Milk • Bananas • Green beans ring? anic PlanetGreen.com
43 What are consumers hearing? 10 Fruits and Vegetables to Buy Organic ·Peaches 。 Strawberries ·Pears Raspberries ·Green Beans ·Spinach Apples ·Potatoes 。 Squash ·Tomatoes 0 Thegoodhuman.com
Wha a e co su e s ea t are consumers hea 10 Fruits and Vegetables t • Peaches • Pears • Green Beans • Apples • S h quas ring? o Buy Organic • Strawberries • Raspberries • Spinach • Potatoes • T t oma oes Thegoodhuman.com
What are consumers hearing? The Dirty Dozen(AKA "The Toxic Twelve") ·Peaches ·Cherries ·Apples ·Lettuce Sweet Bell Peppers ·Grapes ·Celery 。Pears ·Nectarines ·Spinach Strawberries Potatoes Environmental Working Group Consumers Union
Wha a e co su e s ea t are consumers hea The Dirty Dozen (AKA “Th • Peaches • Apples • Sweet Bell Peppers • Celery • N ti ec ar nes • Strawberries ring? e Toxic Twelve”) • Cherries • Lettuce • Grapes • Pears • Si h p nac • Potatoes Environmental Working p Grou Consumers Union