Unit 5 Inside advertising Reading
Unit 5 Inside Advertising Reading
港骑缩 台J 数考貫車大小巴 相音响 图/行银隆水阳E数 PHARMACY CO L 麗確相機 D?他重4弟画豆N How advertising works
How advertising works
Scanning Scan the text and predict the content
Scan the text and predict the content. Scanning
Detail reading Part 1 Introduction (Para 1) Part 2 What is an ad? (Para 2) Part 3 How do advertisers make (Para 3-7) effective ads? Part 4 How effective are ads? (Para 8-9)
Detail reading Part 1 (Para 1) Introduction Part 2 (Para 2) What is an ad? Part 3 (Para 3-7) How do advertisers make effective ads? Part 4 (Para 8-9) How effective are ads?
Introduction We are exposed to ads in our daily life 1)What kind of ads can we find? 2)Where do ads appear? 3)Why we need to understand how advertising works?
We are exposed to ads in our daily life. 1) What kind of ads can we find? 2) Where do ads appear? 3) Why we need to understand how advertising works? Introduction