What is an ad? 1)Definition(a message or announcement that intends to inform or influence people) 2)Means(words, pictures, music, film..) 3)Advertisers(business, individuals, organizations, associations)
What is an ad? 1) Definition (a message or announcement that intends to inform or influence people) 2) Means (words, pictures, music, film…) 3) Advertisers (business, individuals, organizations, associations)
How do advertisers make effective ads 1)Identify the target(find out necessary information about this group) 2)Appeal to the target(hopes, dreamS, emotions, desires..) 3Use a suitable medium (cost, media)
How do advertisers make effective ads? 1) Identify the target (find out necessary information about this group) 2) Appeal to the target (hopes, dreams, emotions, desires…) 3) Use a suitable medium (cost, media)
How effective are ads? 1)When there is a need for the product. 2)If the target audience is exposed to ads constantly
How effective are ads? 1) When there is a need for the product. 2) If the target audience is exposed to ads constantly
Language points come across偶然遇见;偶然发现。 我无意中在一本书的封面上看到他的 名字 i came across his name on the cover of a book 我刚才偶然碰到你的一个老同学。 Ive just come across one of your former classmates
Language points 1. come across 偶然遇见;偶然发现。 我无意中在一本书的封面上看到他的 名字。 I came across his name on the cover of a book. 我刚才偶然碰到你的一个老同学。 I’ve just come across one of your former classmates
表示“见到;碰到”的词组 run into bump into notice discover encounter
表示“见到；碰到”的词组： run into bump into notice discover encounter