Industry Overview: 香格里拉酒店集圃 SHANGRI-LA Chinese high -end Hotel market e.g. comfort inn 智选假日酒店 Holiday Inn Express Chinese high-end hotel?? Hotels in china classified into star-rated hotels(星级酒店) boutique accommodation(精品 Ei) service apartment,comfort e.g. Chinese courtyard inn Chinese courtyard and hostels
Industry Overview: Chinese High-end Hotel Market Chinese High-end hotel?? Hotels in China classified into star-rated hotels (星级酒店), boutique accommodation (精品 店), service apartment, comfort inn, Chinese courtyard and hostels. e.g. Chinese courtyard e.g. comfort inn
Industry Overview: 香格里拉酒店集圃 SHANGRI-LA Chinese high -end Hotel market Chinese High-end hotel Should be at least 4-stars( revpar higher than 275 RMB) Should be luxury or boutique, if star rating system is not applicable
Industry Overview: Chinese High-end Hotel Market Chinese High-end hotel • Should be at least 4-stars (RevPAR higher than 275 RMB) • Should be luxury or boutique, if star rating system is not applicable
Industry Overview: 香格里拉酒店集圃 SHANGRI-LA Chinese high -end Hotel market TOP 10 FIVE-STAR HOTEL MARKETS -Q22013 1,200 100% 1.000 80% 800 70% 60% 50 400 40% 200 30% ■ Average Room Rate■ RevPAR◆ Occupancy Source: China National Tourism Administration
Industry Overview: Chinese High-end Hotel Market
香格里拉酒店集圃 Agenda: Shangri-la presentation SHANGRI-LA d Industry Overview China hotel 香格里拉酒店集圈 market SHANGRI-LA HOTELS.d量 SORTE high-end Analysis: hotel market business model, Shangri-la competitors Services focus, clients prefer From the 4 Ps to 7 Ps Marketing strategies for a service brand The service differentiation
Agenda: Shangri-la Presentation Industry Overview China hotel market Shangri-la Marketing strategies for a service brand From the 4 Ps to 7 Ps The service differentiation
香格里拉酒店集圃 Shangri-la: Company's overview SHANGRI-LA Shangri-La Hotel, Singapore, opened under the 1971 management of Western InternationalHotels Shangri-La International Hotel Management Ltd is 1982 founded Mair Milestones First hotel in China opened in hangzhou 1984 Shangri-La Asia Limited went public 1993 Shangri-La launched new global brand campaign it's In Our nat 2010.Shangri-La reached all the continents when it entered the european market with Shangri-La hotel paris
Shangri-la: Company’s overview 1971 • Shangri-La Hotel, Singapore, opened under the management of Western International Hotels 1982 • Shangri-La International Hotel Management Ltd. is founded 1984 • First hotel in China opened in Hangzhou 1993 • Shangri-La Asia Limited went public 2010 • Shangri-La launched new global brand campaign “It's In Our Nature” • Shangri-La reached all the continents when it entered the European market with Shangri-La Hotel, Paris Main Milestones: