Unsought Products New innovations Products consumers do not want to think about Require much advertising and personal selling Examples: life insurance, cemetery plots, blood donation Explanation from Prospect Theory O Copy rights reserved, Zou Deqiang 11
11 11 © Copy rights reserved, Zou Deqiang Unsought Products • New innovations • Products consumers do not want to think about • Require much advertising and personal selling ¾Examples: life insurance, cemetery plots, blood donation ¾Explanation from Prospect Theory
Packaging Designing and producing the container or wrapper for a product Developing a good package Market the brand Protect the elements Ensure product safety Address environmental concerns O Copy rights reserved, Zou Deqiang
12 12 © Copy rights reserved, Zou Deqiang Packaging • Designing and producing the container or wrapper for a product. • Developing a good package: ¾ Market the brand ¾Protect the elements ¾Ensure product safety ¾Address environmental concerns
Innovative Packaging INTRODUCING THE NEW TWST AND POUR PAINT CONTANER, ONLY FROM DUTCH BOY Dutch Boy's packaging 下NMA innovation offers paint in TWIS plastic containers with twist-off tops. The paint container is easy to carry doesn't need a screwdriver to pry open, doesn't dribble when poured, and doesnt take a hammer to bang the lid shut DuchB30
13 Innovative Packaging • Dutch Boy’s packaging innovation offers paint in plastic containers with twist-off tops. The paint container is easy to carry, doesn’t need a screwdriver to pry open, doesn’t dribble when poured, and doesn’t take a hammer to bang the lid shut
Design
14 14 © Copy rights reserved, Zou Deqiang Design
15 15 © Copy rights reserved, Zou Deqiang