Market Overview Global Market Share of Search Engines Market share Search Engine Market Share Google 88.8% ■ Google Bing 4.2% Bing Baidu 3.5% Baidu ■ Yahoo Yahoo 2.4% ■Ask.com Ask. com 0.6% ■ Other Other 0.5% Source: E-marketer
Market Overview Global Market Share of Search Engines Figure Search Engine Market Share Google 88.8% Bing 4.2% Baidu 3.5% Yahoo 2.4% Ask.com 0.6% Other 0.5% Market Share Google Bing Baidu Yahoo Ask.com Other Source: E-marketer
Market Overview Market Share of Search Engines in China Market share 3.62% 2.88% ■ Baidu 10.35% 360 Sogou ■SoSo 18.23% G ooqle 63.16% Bing Yahoo Youdao Other Source: E-marketer
Market Overview Market Share of Search Engines in China Figure 63.16% 18.23% 10.35% 3.62% 2.88% Market Share Baidu 360 Sogou Soso Google Bing Yahoo Youdao Other Source: E-marketer
1.Overview Internet users behavior in China
Behavior Overview Need for Convenience e Simple user interface(Ul) and easy access o Search engines can seek for particular information efficiently and effectively for users Bad百度 新阃网页监吧却道音乐图片视频地图 百度一下
Behavior Overview Need for Convenience Simple user interface(UI) and easy access Search engines can seek for particular information efficiently and effectively for users
Behavior Overview First Impression and Inertia o If the internet user thinks the search engine is efficient for the first time usage, they would use it again in the future o Internet users tend to use the same website that they are familiar with
Behavior Overview First Impression and Inertia If the internet user thinks the search engine is efficient for the first time usage, they would use it again in the future. Internet users tend to use the same website that they are familiar with