Customer Value Map: Cell Phone Industry(2003) 1.04 ≌1.02 DBTel Philips haier o5omv Xiaxin Other elan 0.98 Siemens 0.96 0.94 Ericsso 0.92 0.90 0.95 1.05 1.15 Perceived Price Wang, Gao(2004),Customer Value and Competitive Advantage: Illustrated with Cell Phone Industry, Management World, (October), 97-106 o Copy rights reserved, Zou deqiang
16 16 © Copy rights reserved, Zou Deqiang Customer Value Analysis Wang, Gao (2004), “Customer Value and Competitive Advantage: Illustrated with Cell Phone Industry,” Management World, (October), 97-106. Wang, Gao (2004), “Customer Value and Competitive Advantage: Illustrated with Cell Phone Industry,” Management World, (October), 97-106
Competitor The value Chain Analysis Firm infrastructure Human resource management Technology development Procurement abound Operations Outbound Marketing Service cs Porter, Michael E. (1998), Competitive Advantage: Creating and Sustaining Superior Performance, NY: Free Press
17 The Value Chain Competitor Analysis Porter, Michael E. (1998), Competitive Advantage: Creating and Sustaining Superior Performance, NY: Free Press. Porter, Michael E. (1998), Competitive Advantage: Creating and Sustaining Superior Performance, NY: Free Press
Competitor Analysis Designing a competitive Intelligence System Identifies competitive information and the best sources of this information Continually collects information Checks information for validity and reliability Interprets information Organizes information Sends key information to relevant decision makers Responds to inquiries about competitors O Copy rights reserved, Zou Deqiang
18 18 © Copy rights reserved, Zou Deqiang Designing a Competitive Intelligence System • Identifies competitive information and the best sources of this information • Continually collects information • Checks information for validity and reliability • Interprets information • Organizes information • Sends key information to relevant decision makers • Responds to inquiries about competitors Competitor Analysis
Competitive Intelligence Systems The c Resource Index is a search he CI Resource Index Resoures categorized engine devoted to competitive Search and Categories Services ntelligence resources Education(35) nd the Like hield of Recommend Companies Joumals and Magazine Clin the News O Copy rights reserved, Zou Deqiang
19 19 © Copy rights reserved, Zou Deqiang Competitive Intelligence Systems The CI Resource Index is a search engine devoted to competitive intelligence resources
Competitive Competitive Strategies Strategies Michael Porter's three basic competitive positioning strategies Overall cost leadership Differentiation Focus Middle-of-the-roaders Porter, Michael E (1998), Competitive Strategy: Techniques for Analyzing Industries and Competitors, NY: Free Press O Copy rights reserved, Zou Deqiang
20 20 © Copy rights reserved, Zou Deqiang Competitive Strategies • Michael Porter’s three basic competitive positioning strategies ¾ Overall cost leadership ¾ Differentiation ¾ Focus ¾ Middle-of-the-roaders 18-22 Competitive Strategies Porter, Michael E. (1998), Competitive Strategy: Techniques for Analyzing Industries and Competitors, NY: Free Press. Porter, Michael E. (1998), Competitive Strategy: Techniques for Analyzing Industries and Competitors, NY: Free Press