Mac Book air Thinnest laptop computer in the world O Copy rights reserved, Zou Deqiang
6 6 © Copy rights reserved, Zou Deqiang MacBook Air • Thinnest laptop computer in the world
ThinkPad X300 The art of thin Introducing ThinkPadX300 The no-compromise, ultraportable, 13.3"widescreen notebook with an optional integrated DVD drive and 3 USB ports, starting at just 2.9 Ib. Everything else is 7 C Copy just hot air
7 7 © Copy rights reserved, Zou Deqiang ThinkPad X300
Competitor Analysis Identifying Competitors Competitors can include All firms making the same product or class of products All firms making products that supply the same service All firms competing for the same consumer dollars Competitor myopia refers to a firm focusing on what it considers to be its direct competition and not being aware of indirect or new competitors 8 O Copy rights reserved, Zou Deqiang
8 8 © Copy rights reserved, Zou Deqiang Identifying Competitors • Competitors can include: ¾ All firms making the same product or class of products ¾ All firms making products that supply the same service ¾ All firms competing for the same consumer dollars • Competitor myopia refers to a firm focusing on what it considers to be its direct competition and not being aware of indirect or new competitors Competitor Analysis
Competitor Analysis Identifying Competitors Industry point of view refers to competitors within the same industry Market point of view refers to competitors trying to satisfy the same customer need or build relationships with the same customer group 9 O Copy rights reserved, Zou Deqiang
9 9 © Copy rights reserved, Zou Deqiang Identifying Competitors • Industry point of view refers to competitors within the same industry • Market point of view refers to competitors trying to satisfy the same customer need or build relationships with the same customer group Competitor Analysis
Competitor Competition is Analysis All the actual and potential rival offerings and substitutes the prospect or buyer might consider Four levels of competition Those offering similar products or services(BMW and mercedes) Those with products in the same general class or industry(BMW and Honda Those offering alternative means of solving a similar need(cars vs bikes) Those competing for the same consumer dollar(car vs vacation) O Copy rights reserved, Zou Deqiang
10 10 © Copy rights reserved, Zou Deqiang Competition is • All the actual and potential rival offerings and substitutes the prospect or buyer might consider • Four levels of competition ¾Those offering similar products or services (BMW and Mercedes) ¾Those with products in the same general class or industry (BMW and Honda) ¾Those offering alternative means of solving a similar need (cars vs. bikes) ¾Those competing for the same consumer dollar (car vs. vacation) Competitor Analysis