Business Intelligence, 4e(sharda/Delen/Turban) Chapter 8 Future Trends, Privacy and managerial Considerations in Analytics 1)Siemens utilizes data sensors to track failure rates in household appliances Answer FALSE Diff: 2 Page Ref: 418 2)In the classification of location-based analytic applications, examining geographic site locations falls in the consumer-oriented category Answer: FALSE Diff: 2 Page Ref: 445 3)In the Great Clips case study, the company uses geospatial data to analyze, among other things, the types of haircuts most popular in different geographic locations Answer: FALSE Diff: 2 Page Ref: 443 4)From massive amounts of high-d imensional location data, algorithms that reduce the dimensionality of the data can be used to uncover trends, meaning, and relationships to eventually produce human-understandable representations Answer TRUE Diff: 2 Page Ref: 445 5)In the Quiznos case, the company employed location-based behavioral targeting to narrow the characteristics of users who were most likely to eat at a quick-service restaurant Answer TRUE Diff: 2 Page Ref: 446 6)Internet of Things (IoT) is the phenomenon of connecting the physical world to the Internet Answer: TRUE Diff: 2 Page Ref: 419 7) For cloud computing to be successful, users must have knowledge and experience in the control of the technology infrastructures Answer FALSE Diff: 2 Page Ref: 430 8)Social networking Web sites like Facebook, Twitter, and LinkedIn, are also examples of cloud computing. Answer: TRUE Diff: 1 Page Ref: 430 9)Web-based e-mail such as Google's Gmail are not examples of cloud computing Answer: FALSE Diff: 2 Page Ref: 430 Copyright C 2018 Pearson Education, Inc
1 Copyright © 2018 Pearson Education, Inc. Business Intelligence, 4e (Sharda/Delen/Turban) Chapter 8 Future Trends, Privacy and Managerial Considerations in Analytics 1) Siemens utilizes data sensors to track failure rates in household appliances. Answer: FALSE Diff: 2 Page Ref: 418 2) In the classification of location-based analytic applications, examining geographic site locations falls in the consumer-oriented category. Answer: FALSE Diff: 2 Page Ref: 445 3) In the Great Clips case study, the company uses geospatial data to analyze, among other things, the types of haircuts most popular in different geographic locations. Answer: FALSE Diff: 2 Page Ref: 443 4) From massive amounts of high-dimensional location data, algorithms that reduce the dimensionality of the data can be used to uncover trends, meaning, and relationships to eventually produce human-understandable representations. Answer: TRUE Diff: 2 Page Ref: 445 5) In the Quiznos case, the company employed location-based behavioral targeting to narrow the characteristics of users who were most likely to eat at a quick-service restaurant. Answer: TRUE Diff: 2 Page Ref: 446 6) Internet of Things (IoT) is the phenomenon of connecting the physical world to the Internet. Answer: TRUE Diff: 2 Page Ref: 419 7) For cloud computing to be successful, users must have knowledge and experience in the control of the technology infrastructures. Answer: FALSE Diff: 2 Page Ref: 430 8) Social networking Web sites like Facebook, Twitter, and LinkedIn, are also examples of cloud computing. Answer: TRUE Diff: 1 Page Ref: 430 9) Web-based e-mail such as Google's Gmail are not examples of cloud computing. Answer: FALSE Diff: 2 Page Ref: 430
10)Service-oriented dSs solutions generally offer individual or bundled services to the user as a service Answer: TRUE Diff: 2 Page Ref: 431 I 1)Users definitely own their biometric data Answer: FALsE Diff: 2 Page Ref: 452 cleansing and enriching data and offering it to different systems, applications, or ben ed place 12) Data as a service began with the notion that data quality could happen in a centralize irrespective of where they were in the organization, computers, or on the network Answer TRUE Diff: 2 Page Ref: 431 13)IaaS helps provide faster information, but provides information only to managers in an ation Answer: FALSE Diff: 2 Page Ref: 432 14)Server virtualization is the pooling of physical storage from multiple network storage devices into a single storage device Answer: FALSE Diff: 2 Page Ref: 433 15)While cloud services are useful for small and midsize analytic applications, they are still limited in their ability to handle big data applications Answer: FALSE Diff: 2 Page Ref: 435 16) SaaS combines aspects of cloud computing with Big data analytics and empowers data scientists and analysts by allowing them to access centrally managed information data sets Answer FALsE Diff: 2 Page Ref: 435 17)One reason the lot is growing exponentially is because hardware is smaller and more affordable Answer: TRUE Diff: 2 Page Ref: 420 8)Connectivity is not a part of the loT infrastructure Answer: FALSE Diff: 2 Page Ref: 422 19)RFID can be used in supply chains to manage product quality Answer: TRUE Diff: 1 Page Ref: 425 Copyright C 2018 Pearson Education, Inc
2 Copyright © 2018 Pearson Education, Inc. 10) Service-oriented DSS solutions generally offer individual or bundled services to the user as a service. Answer: TRUE Diff: 2 Page Ref: 431 11) Users definitely own their biometric data. Answer: FALSE Diff: 2 Page Ref: 452 12) Data as a service began with the notion that data quality could happen in a centralized place, cleansing and enriching data and offering it to different systems, applications, or users, irrespective of where they were in the organization, computers, or on the network. Answer: TRUE Diff: 2 Page Ref: 431 13) IaaS helps provide faster information, but provides information only to managers in an organization. Answer: FALSE Diff: 2 Page Ref: 432 14) Server virtualization is the pooling of physical storage from multiple network storage devices into a single storage device. Answer: FALSE Diff: 2 Page Ref: 433 15) While cloud services are useful for small and midsize analytic applications, they are still limited in their ability to handle Big Data applications. Answer: FALSE Diff: 2 Page Ref: 435 16) SaaS combines aspects of cloud computing with Big Data analytics and empowers data scientists and analysts by allowing them to access centrally managed information data sets. Answer: FALSE Diff: 2 Page Ref: 435 17) One reason the IoT is growing exponentially is because hardware is smaller and more affordable. Answer: TRUE Diff: 2 Page Ref: 420 18) Connectivity is not a part of the IoT infrastructure. Answer: FALSE Diff: 2 Page Ref: 422 19) RFID can be used in supply chains to manage product quality. Answer: TRUE Diff: 1 Page Ref: 425
20) The term cloud computing originates from a reference to the internet as a" cloud"and represents an evolution of all of the previously shared/centralized computing trends Answer TRUE Diff: 2 Page Ref: 430 21)What kind of location-based analytics is a real-time marketing promotion? A)organization-oriented geospatial static approach B)organization-oriented location-based dynamic approach C)consumer-oriented geospatial static approach D)consumer-oriented location-based dynamic approach A Diff: 2 Page Ref: 441 22)GPS Navigation is an example of which kind of location-based analytics? A)organization-oriented geospatial static approach B)organization-oriented location-based dynamic approach C) consumer-oriented geospatial static approach D)consumer-oriented location-based dynamic approach Answer: C Diff: 2 Page Ref: 441 23)What new geometric data type in Teradata's data warehouse captures geospatial features? A)NAVTEQ B)ST GEOMETRY C)GIS D)SQL/MM Answer: B Diff: 2 Page Ref: 443 24)Which of these is NoT a part of the loT technology infrastructure? A)hardware B)connectivit C)electrical access D)software nswer Diff: 2 age Ref: 422 25)Today, most smartphones are equipped with various instruments to measure jerk, orientation, and sense motion. One of these instruments is an accelerometer, and the other is a(n) A)potentiometer B)gy D)oscilloscope A Diff: 2 Page Ref: 464 Copyright C 2018 Pearson Education, Inc
3 Copyright © 2018 Pearson Education, Inc. 20) The term cloud computing originates from a reference to the Internet as a "cloud" and represents an evolution of all of the previously shared/centralized computing trends. Answer: TRUE Diff: 2 Page Ref: 430 21) What kind of location-based analytics is a real-time marketing promotion? A) organization-oriented geospatial static approach B) organization-oriented location-based dynamic approach C) consumer-oriented geospatial static approach D) consumer-oriented location-based dynamic approach Answer: B Diff: 2 Page Ref: 441 22) GPS Navigation is an example of which kind of location-based analytics? A) organization-oriented geospatial static approach B) organization-oriented location-based dynamic approach C) consumer-oriented geospatial static approach D) consumer-oriented location-based dynamic approach Answer: C Diff: 2 Page Ref: 441 23) What new geometric data type in Teradata's data warehouse captures geospatial features? A) NAVTEQ B) ST_GEOMETRY C) GIS D) SQL/MM Answer: B Diff: 2 Page Ref: 443 24) Which of these is NOT a part of the IoT technology infrastructure? A) hardware B) connectivity C) electrical access D) software Answer: C Diff: 2 Page Ref: 422 25) Today, most smartphones are equipped with various instruments to measure jerk, orientation, and sense motion. One of these instruments is an accelerometer, and the other is a(n) A) potentiometer. B) gyroscope. C) microscope. D) oscilloscope. Answer: B Diff: 2 Page Ref: 464
26)Smartbin has developed trash containers that include sensors to detect A)fill levels B) types of trash C)tip- D)weather. A nswer A Diff: 2 Page Ref: 419-420 27) The portion of the lot technology infrastructure that focuses on the sensors themselves is A)hardware B)connectivity C)software backend D)applications A Diff: 2 Page Ref: 422 28) The portion of the loT technology infrastructure that focuses on how to manage incoming data and analyze it is A)hardware B)connectivit C)software backend D)applications Al nswer C Diff: 2 Page ref: 422 29)The portion of the loT technology infrastructure that focuses on controlling what and how information is captured is A)hardware B)connectivit C)software backend D)applications Answer: D Diff: 2 Page Ref: 422 30)The portion of the lot technology infrastructure that focuses on how to transmit data is A)hardware B)connectivity C)software backend D)appli Al nswer Diff: 2 Page Ref: 422 Copyright C 2018 Pearson Education, Inc
4 Copyright © 2018 Pearson Education, Inc. 26) Smartbin has developed trash containers that include sensors to detect A) fill levels. B) types of trash. C) tip-over. D) weather. Answer: A Diff: 2 Page Ref: 419-420 27) The portion of the IoT technology infrastructure that focuses on the sensors themselves is A) hardware. B) connectivity. C) software backend. D) applications. Answer: A Diff: 2 Page Ref: 422 28) The portion of the IoT technology infrastructure that focuses on how to manage incoming data and analyze it is A) hardware. B) connectivity. C) software backend. D) applications. Answer: C Diff: 2 Page Ref: 422 29) The portion of the IoT technology infrastructure that focuses on controlling what and how information is captured is A) hardware. B) connectivity. C) software backend. D) applications. Answer: D Diff: 2 Page Ref: 422 30) The portion of the IoT technology infrastructure that focuses on how to transmit data is A) hardware. B) connectivity. C) software backend. D) applications. Answer: B Diff: 2 Page Ref: 422
31Using this model, companies can deploy their software and applications in the cloud so that their customers can use them A)SaaS B)PaaS C)laas D)Daas Answer: B Diff: 2 Page Ref: 432 32)This model allows consumers to use applications and software that run on distant computers in the cloud infrastructure A)Saas B)Paas C)laas D)Daas Answer: A Diff: 2 Page Ref: 432 33)Which of the following is true of data-as-a-Service(DaaS)platforms? A)Knowing where the data resides is critical to the functioning of the platform B) There are standardized processes for accessing data wherever it is located C) Business processes can access local data only D) Data quality happens on each individual platform Answer B Diff: 2 Page Ref: 431-432 4)Which of the following allows companies to deploy their software and applications in the cloud so that their customers can use them? A)Saas B)laas C)PaaS D)Aaas Answer: C Diff: 2 Page Ref: 432 35)In this model, infrastructure resources like networks, storage, servers, and other computing resources are provided to client companies A)Saas B)Paas C)laas Answer: C Diff: 2 Page Ref: 432 Copyright C 2018 Pearson Education, Inc
5 Copyright © 2018 Pearson Education, Inc. 31) Using this model, companies can deploy their software and applications in the cloud so that their customers can use them. A) SaaS B) PaaS C) IaaS D) DaaS Answer: B Diff: 2 Page Ref: 432 32) This model allows consumers to use applications and software that run on distant computers in the cloud infrastructure. A) SaaS B) PaaS C) IaaS D) DaaS Answer: A Diff: 2 Page Ref: 432 33) Which of the following is true of data-as-a-Service (DaaS) platforms? A) Knowing where the data resides is critical to the functioning of the platform. B) There are standardized processes for accessing data wherever it is located. C) Business processes can access local data only. D) Data quality happens on each individual platform. Answer: B Diff: 2 Page Ref: 431-432 34) Which of the following allows companies to deploy their software and applications in the cloud so that their customers can use them? A) SaaS B) IaaS C) PaaS D) AaaS Answer: C Diff: 2 Page Ref: 432 35) In this model, infrastructure resources like networks, storage, servers, and other computing resources are provided to client companies. A) SaaS B) PaaS C) IaaS D) DaaS Answer: C Diff: 2 Page Ref: 432