Models of Classical Conditioning Unconditioned Stimulus Unconditioned Response Conditioned Stimulus Bel AFTER REPEATED PAIRINGS: Conditioned stimulus Conditioned Response Bell Salivation O Copy rights reserved, Zou Deqiang
6 6 © Copy rights reserved, Zou Deqiang Models of Classical Conditioning
Models of Classical Conditioning Unconditioned stimulus Dinner aromas Unconditioned Response Salivation Conditioned Stimulus 6 o'clock news AFTER REPEATED PAIRINGS: Conditioned Stimulus Conditioned Response 6 o'clock news Salivation 7 O Copy rights reserved, Zou Deqiang
7 7 © Copy rights reserved, Zou Deqiang Models of Classical Conditioning
a process by which individuals observe how others behave In response to Observational Learning certain stimuli and reinforcements also known as modeling or vicarious learning
8 Observational Observational Learning Learning A process by which individuals observe how others behave in response to certain stimuli and reinforcements. Also known as modeling or vicarious learning
Observational Learning We watch others and note reinforcements they receive for behaviors Which restaurant to visit? Maybelline or Cd lipstick? MAYBELLINE
9 9 © Copy rights reserved, Zou Deqiang Observational Learning • We watch others and note reinforcements they receive for behaviors ¾Which restaurant to visit? ¾ Maybelline or CD lipstick?
Observational Learning The consumer a n reeltime so effecTive observes a CLeareR SKin posItive response In u<LIa rlt sluh evern.av by two teens n iusf one daY O Copy rights reserved, Zou Deqiang
10 10 © Copy rights reserved, Zou Deqiang The consumer observes a positive response by two teens. Observational Learning