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经济 > 《零售业概述》（英文版） Chapter 1 Objectives
《零售业概述》（英文版） Chapter 1 Objectives
Objectives Define Retailing Various Perspectives Impact Special Characteristics Concept of Strategic Planning Relate Marketing Concept to Retailing Total Retail Experience Customer Service Relationship Retailing
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Retailing's Economical Impact Traditional retailers Sales $3 Trillion in U.S Non-Traditional retailers Sales $250 Billion Other services Several Hundred Billion Major Source of Jobs
• Traditional Retailers – Sales $3 Trillion in U.S • Non-Traditional Retailers – Sales $250 Billion • Other Services – Several Hundred Billion • Major Source of Jobs
Channel of Distrilbution Final Manufacturer Wholesaler Retailer Consumer
Manufacturer Wholesaler Final Consumer Retailer
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