Lesson 3- Michael Delli's Two-Billion-Dollar Dream III. Text Analysis 1st stage(paras. 10-11) Question 1: How did he boost into a firm? a advertisement: placing the local advertisement. a marketing skills: 1. 5%o off retail price to customers a Targets: focusing on the businesses, doctors'offices and law firms W BTL E To be continued on the next page
W B T L E Question 1: How did he boost into a firm? Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream 1st stage (paras. 10—11) advertisement: placing the local advertisement. marketing skills:1.5% off retail price to customers. Targets:focusing on the businesses, doctors’offices and law firms. To be continued on the next page. III. Text Analysis
Lesson 3- Michael Delli's Two-Billion-Dollar Dream III. Text Analysis 1st stage(paras. 10-11) Question 2: What are the qualities he demonstrated? e sensitivity to advertisement aa good sense of marketing W BTL E To be continued on the next page
W B T L E Question 2: What are the qualities he demonstrated? Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream sensitivity to advertisement a good sense of marketing 1st stage (paras. 10—11) To be continued on the next page. III. Text Analysis
Lesson 3- Michael Delli's Two-Billion-Dollar Dream III. Text Analysis Interlude on 2nd stage(paras. 12-19) the way to success (In University Question 1: What happened during thanksgiving year) break in his first college year? His parents asked him to continue his study. Question 2: What happened over spring recess? Dell and his parents made a deal. They agreed that Dell dropped out of school Result: Dell started selling computers with a vengeance. W BTL E To be continued on the next page
W B T L E Question 1: What happened during thanksgiving break in his first college year? His parents asked him to continue his study. Question 2: What happened over spring recess? Dell and his parents made a deal. They agreed that Dell dropped out of school. Result: Dell started selling computers with a vengeance. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream 2nd stage (paras. 12—19) Interlude on the way to success (In University year) To be continued on the next page. III. Text Analysis