Lesson 3- Michael Delli's Two-Billion-Dollar Dream III. Text Analysis Question 2: What qualities did Dell have? 6Dell sat on the beach, painstakingly putting For trotline reference qualities he shows: careful, ready to do sth with great effort c He uses trotline different from other common fishing poles qualities he shows: creative, intelligent, trying to experience new ideas and willing to take risks He kept working when the family told himyou are wasting time" and teased him qualities he shows: determined, tenacious and persevering W BTL E To be continued on the next page
W B T L E Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream Question 2: What qualities did Dell have? “Dell sat on the beach, painstakingly putting trotline…” qualities he shows: careful, ready to do sth. with great effort He uses trotline different from other common fishing poles qualities he shows: creative, intelligent, trying to experience new ideas and willing to take risks He kept working when the family told him “you are wasting time” and teased him qualities he shows: determined, tenacious and persevering To be continued on the next page. For reference III. Text Analysis
Lesson 3- Michael Delli's Two-Billion-Dollar Dream III. Text Analysis Part 2(paras. 4-28) a) High school year(paras. 8-9) Question: What did he do to earn $18,000? He sold subscriptions to the Houston Post. W BTL E To be continued on the next page
W B T L E a) High school year (paras. 8—9) Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream Part 2 (paras. 4—28) Question: What did he do to earn $18,000? He sold subscriptions to the Houston Post. To be continued on the next page. III. Text Analysis
Lesson 3- Michael Delli's Two-Billion-Dollar Dream III. Text Analysis For reference How did he make it? He identified his potential consumers- the newlyweds He reached them By copying names and addresses of newlyweds and storing into computer. Dell made customers buy it Special service by sending a personalized letter, and offering a free two-week subscription W BTL E To be continued on the next page
W B T L E How did he make it? He identified his potential consumers the newlyweds He reached them By copying names and addresses of newlyweds and storing into computer. Dell made customers buy it Special service by sending a personalized letter, and offering a free two-week subscription. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream To be continued on the next page. For reference III. Text Analysis
Lesson 3- Michael Delli's Two-Billion-Dollar Dream III. Text Analysis Part 2(paras. 4-28) Markets need b) University year(paras. 10-19): How did Dell start business? 1st stage(paras. 10-11): He identified the market's need and boosted into firm W BTL E To be continued on the next page
W B T L E Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream b) University year (paras.10—19): How did Dell start business? Part 2 (paras. 4—28) He identified the market’s need and boosted into firm. Market’s need 1st stage (paras. 10—11): To be continued on the next page. III. Text Analysis
Lesson 3- Michael Delli's Two-Billion-Dollar Dream III. Text Analysis Consumers Dealers Dell Consumers wanted low-cost computer custom-made to their needs o Dealers wanted to sell more computers from their excess inventory. o Dell bought dealers" surplus stock at cheap price and added features to machines souped-up models W BTL E To be continued on the next page
W B T L E Consumers wanted low-cost computer custom-made to their needs. Dealers wanted to sell more computers from their excess inventory. Dell bought dealers’ surplus stock at cheap price and added features to machines— souped-up models. Lesson 3 - Michael Dell’s Two-Billion-Dollar Dream Consumers Dealers Dell To be continued on the next page. III. Text Analysis