Chapter 4 Operant Conditioning o 4.3.3 Major Theoretical Notions o x operant conditioning principles o The principles can apply to ( d)a variety of situations, e.g. modifying behavior, learning languages. o(2)to the development of human personality We are what have been reinforced for being. Personality is nothing more than consistent behavior patterns that summarize our reinforcement history. so if one controls reinforcement one controls behavior
Chapter 4 Operant Conditioning ⚫ 4.3.3 Major Theoretical Notions ⚫ ＊operant conditioning principles: ⚫ The principles can apply to (1)a variety of situations, e.g. modifying behavior, learning languages. ⚫ (2) to the development of human personality. We are what have been reinforced for being. Personality is nothing more than consistent behavior patterns that summarize our reinforcement history. So, if one controls reinforcement, one controls behavior
Chapter 4 Operant Conditioning 4.3.3 Major Theoretical notions o x secondary reinforcement and generalized reinforcers Secondary reinforcement:any neutral stimulus paired with a primary reinforcer takes on reinforcing properties of its own Generalized reinforcers are secondary reinforcers that have been paired with more than one primary reinforcer. Money is such a reinforcer because it ultimately associated with any number of primary reinforcers
Chapter 4 Operant Conditioning ⚫ 4.3.3 Major Theoretical Notions ⚫ ＊secondary reinforcement and generalized reinforcers: ⚫ Secondary reinforcement:any neutral stimulus paired with a primary reinforcer takes on reinforcing properties of its own. ⚫ Generalized reinforcers are secondary reinforcers that have been paired with more than one primary reinforcer.Money is such a reinforcer because it ultimately associated with any number of primary reinforcers