Aggregating Customers Customers and Geo-coding(地理编码) Sales data is typically collected on a by- customer basis Network planning is facilitated if sales data is in a geographic database rather than accounting database 1. Distances 2.Transportation costs New technology exists for Geo-coding the data based on Geographic Information System(GlS)
Aggregating Customers Customers and Geo-coding（地理编码） Sales data is typically collected on a bycustomer basis Network planning is facilitated if sales data is in a geographic database rather than accounting database 1. Distances 2. Transportation costs New technology exists for Geo-coding the data based on Geographic Information System (GIS)
Aggregating Customers Customers located in close proximity are aggregated using a grid network or clustering techniques. All customers within a single cell or a single cluster are replaced by a single customer located at the centre of the cell or cluster. We refer to a cell or a cluster as a customer zone(顾客区)
Aggregating Customers Customers located in close proximity are aggregated using a grid network or clustering techniques. All customers within a single cell or a single cluster are replaced by a single customer located at the centre of the cell or cluster. We refer to a cell or a cluster as a customer zone（顾客区）