Language n Verbal How words are spoken Gestures made Body position assumed Degree of eye contact Local language capabilitys mportant role in international marketing Aids in information gathering and evaluation Provides access to local society Important to company communications Allows for interpretation of conteXts Copyright 2001 by Harcourt, Inc. All rights reserved
Copyright © 2001 by Harcourt, Inc. All rights reserved. 3-6 Language Verbal • How words are spoken • Gestures made • Body position assumed • Degree of eye contact Local language capability’s important role in international marketing • Aids in information gathering and evaluation • Provides access to local society • Important to company communications • Allows for interpretation of contexts
Nonverbal language o Hidden language of cultures Time flexibility and sensibility Social acquaintance and rapport Personal physical space and persona/ touching Non-verbal gestures and signaling Copyright 2001 by Harcourt, Inc. All rights reserved
Copyright © 2001 by Harcourt, Inc. All rights reserved. 3-7 Nonverbal Language Hidden language of cultures • Time flexibility and sensibility • Social acquaintance and rapport • Personal physical space and personal touching • Non-verbal gestures and signaling