Everything Can Be Branded For-Profit Not-for-Profit Organizations: GlaxoSmithKline HARVARD EUS(NESS SCHOCL GREENPEACE SIEMENS General Electric Company O Copy rights reserved, Zou Deqiang
16 16 © Copy rights reserved, Zou Deqiang Everything Can Be Branded • For-Profit & Not-for-Profit Organizations:
Everything Can Be Branded People Elton Johi Q Greatest Hits 1970-2002 find out more WESSAINTAURENT You 「○ MMYEHILFIGER O Copy rights reserved, Zou Deqiang
17 17 © Copy rights reserved, Zou Deqiang Everything Can Be Branded • People: You
Brand A Country: New Zealand wwnewzealand. com Travel Planner TVC: 100% Pure, The youngest country on earth Qualmark@ is New Zealand tourism's official mark of quality. All accommodation, transport, activities and attractions that display Qualmark have been independently assessed as professional and trustworthy Look for Qualmark to help you plan your New Zealand holiday 100%PURE newzealand. com quality assured OO20PURENEW ZEALAND
18 18 © Copy rights reserved, Zou Deqiang Brand A Country: New Zealand • www.newzealand.com • TVC: 100% Pure, The youngest country on earth • Qualmark® is New Zealand tourism's official mark of quality. All accommodation, transport, activities and attractions that display Qualmark® have been independently assessed as professional and trustworthy. Look for Qualmark® to help you plan your New Zealand holiday
Brand A Person: Paul Potts The Winner of Britain's Got Talent(2007) Vedio: Nessun Dorma, Time to say goodbye Amanda Holden, one of the 3 judges, said they thought they had a case of a little lump of coal that was going to turn into a diamond Piers Morgan said that he and Simon Cowell had a vision for finding somebody who was doing an ordinary job, was very unassuming, quietly had an amazing talent, and that they could provide that person with a platform to show the world what they could do and paul potts is that person http://www.fivestarleader.com/fivestarleaderblog/2007/06/23/ta lent-passion-and-courage/ http://www.abundancehighway.com/hidden-talent-living-your- O Copy rights reserved, Zou Deqiang
19 19 © Copy rights reserved, Zou Deqiang Brand A Person: Paul Potts • The Winner of Britain's Got Talent (2007) • Vedio: Nessun Dorma, Time to say goodbye ¾ Amanda Holden, one of the 3 judges, said they thought they had a case of a little lump of coal that was going to turn into a diamond. ¾ Piers Morgan said that he and Simon Cowell had a vision for finding somebody who was doing an ordinary job, was very unassuming, quietly had an amazing talent, and that they could provide that person with a platform to show the world what they could do and Paul Potts is that person. •http://www.fivestarleader.com/fivestarleaderblog/2007/06/23/ta lent-passion-and-courage/ •http://www.abundancehighway.com/hidden-talent-living-yourdream/
Branding a Commodity De beers group added the phrase A Diamond Is Forever Diamonds are a girl's best friend Marilyn Monroe O Copy rights reserved, Zou Deqiang
20 20 © Copy rights reserved, Zou Deqiang Branding a Commodity • De Beers Group added the phrase “A Diamond Is Forever” ¾Diamonds are a girl’s best friend -Marilyn Monroe