Overview of Beverage industry and Nonalcohol business trend in the world Overview of Beverage industry and Non￾alcohol business trend in the China Introduction of Master Kong Competitors Master Kong’s Business model Brand and product What are the values Master Kong created for consumers? What makes Master Kong’s consumer happy and loyal Consumer market SWOT analysis Challenges in China Next Step in China

➢ Market overview ➢ Chinese beauty market consumer behavior ➢ Company overview & Main business ➢ L'Oréal’s business model in china ➢ L'Oré al in China ➢ Situation & competitors in China (local & intl’) ➢ Challenges & problems ➢ Recommendation

▪ Overview of Beverage industry and Non-alcohol business trend in the world and in China ▪ Coca Cola business model and brands and products ▪ The consumer value Coca Cola created and What can Coca Cola do to make clients happy and loyal ▪ Consumer market analysis of Coca Cola ▪ SWOT and Competitor analysis in China ▪ How to face the challenges in China

1. Overview 1. World café market 2. History 3. What is Starbucks 4. Company’s figure 5. Business model 6. Marketing strategy 3 Starbacks 2. Analysis 1. SWOT 2. Chinese market 3. Starbucks in China 4. Competitors 5. Obstacles 6. Future plan

1 Company Overview 2 Chinese Market 3 5 force analysis 4 4P analysis 5 Suggestion

►污染管理政策的基本原理 ►污染管理的政治经济学含义 ►环境管理政策的主要模式 ►环境管理的复杂性 ►环境管理的主要问题

• 只有一个污染者时的庇古税 • 多个污染者时的情况：边际均等原则 • 征税与补贴 • 不充分的竞争

• 简介 • 是污染者享有污染权，还是受害者享有免遭污染的权利 • 科思定理 • 有害公共物品及其交易 • 团体内部的交易

• 有益公共物品与有害公共物品 • 公益与公害的最优供给 • 有益和有害公共物品的定价 • 外部性

• 效率的含义 • 效率与竞争性市场 • 供给、需求与效率 • 成本—收益分析