Nonsystematic Research Intuition Status Quo Copying a Competitor Talk to Only a Few Assume Past will Continue into Future Why Are These a Problem?

To Examine the Importance of Identifying Understanding, and Appealing to Customers To Enumerate& Describe Segmentation Factors and their Application To Examine Consumer Attitudes and the Decision Making Process To EXamine Target Market Planning To Note Environmental Factors that Affect Consumers

Sold Through Nonpersonal Medium TWo Categories Genera Specialty

Describe Wheel of Retailing Scrambled Merchandising Retail Life Cycle Discuss Retail Strategy Evolution EXamine Store-Based Retail Strategies Food-Oriented General Merchandise

To Show Retail classifications To Study Retail Ownership Type To EXplore Influences in the Channel of Distribution

objective Show Value of Strategic Planning EXplain Steps in Strategic Planning Examine Controllable and Uncontrollable elements of retail Strategy Present Strategic Planning as a series of Integrated Steps

Customers Believe Good Value for Money Customer Like Doing Business with Retailer Channel Members Like Doing Business with Retailer

Objectives Define Retailing Various Perspectives Impact Special Characteristics Concept of Strategic Planning Relate Marketing Concept to Retailing Total Retail Experience Customer Service Relationship Retailing

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