Taking a Total System Approach to Package Design Once created, a package has an influence on and is influenced by everyone and everything it encounters. -Most of these encounters affect manufacturing and distribution costs or product integrity, with indirect impact on sales. - A general rule of thumb is that the total cost of transportation is between 3 and 10 times as much as packaging on average for all shipments. A small reduction in package size or weight could mean substantial savings in transportation costs, as well as in handling and storage. - An inverse relationship exists between packaging cost and maintaining product integrity with low damage rates, as shown in Figure 14.1. An increase in packaging costs provides more protection to the contents and therefore lowers the potential for damage
Taking a Total System Approach to Package Design Once created, a package has an influence on and is influenced by everyone and everything it encounters. -Most of these encounters affect manufacturing and distribution costs or product integrity, with indirect impact on sales. - A general rule of thumb is that the total cost of transportation is between 3 and 10 times as much as packaging on average for all shipments. A small reduction in package size or weight could mean substantial savings in transportation costs, as well as in handling and storage. - An inverse relationship exists between packaging cost and maintaining product integrity with low damage rates, as shown in Figure 14.1. An increase in packaging costs provides more protection to the contents and therefore lowers the potential for damage
Taking a Total System Approach to Package Design Figure 16.1 The optimum packaging system balances costs from excessive damagewith the costs of overpackaging
Taking a Total System Approach to Package Design Figure 16.1 The optimum packaging system balances costs from excessive damagewith the costs of overpackaging
Taking a Total System Approach to Package Design The real cost of getting the product safely to market is the sum of packaging and damage. - Optimizing total cost is the true goal of packaging design. - No matter where in the company your packaging design function is located, in engineering, manufacturing, shipping, or elsewhere, try to include all factors in a total-system approach for an optimum design. The Protective Package Concept Product + Package = Distribution environment Figure 16.2 depicts the consequences of an imbalance in this equation, showing what happens when a product plus its package are not exactly what is needed to survive in the distribution process
Taking a Total System Approach to Package Design The real cost of getting the product safely to market is the sum of packaging and damage. - Optimizing total cost is the true goal of packaging design. - No matter where in the company your packaging design function is located, in engineering, manufacturing, shipping, or elsewhere, try to include all factors in a total-system approach for an optimum design. The Protective Package Concept Product + Package = Distribution environment Figure 16.2 depicts the consequences of an imbalance in this equation, showing what happens when a product plus its package are not exactly what is needed to survive in the distribution process
Taking a Total System Approach to Package Design Figure 16.2 Protective package concept
Taking a Total System Approach to Package Design Figure 16.2 Protective package concept
Taking a Total System Approach to Package Design Severity is the quantitative measure of the environment, which can be anyone or a combination of hazards in distribution. hazards severity the rough-handling hazard to 30 inches of drop a 20-pound package the compression (storage) hazard 10 packages high in warehousing the high temperature hazard 1300 F. Product represents the measured level of resistance to damage of the product. - An optimum solution: the product's measured level of damage resistance plus the packaging's measured abilities to protect the product are exactly equal to the expected environmental hazard(s)
Taking a Total System Approach to Package Design Severity is the quantitative measure of the environment, which can be anyone or a combination of hazards in distribution. hazards severity the rough-handling hazard to 30 inches of drop a 20-pound package the compression (storage) hazard 10 packages high in warehousing the high temperature hazard 1300 F. Product represents the measured level of resistance to damage of the product. - An optimum solution: the product's measured level of damage resistance plus the packaging's measured abilities to protect the product are exactly equal to the expected environmental hazard(s)