1 Choose your moment
1. Choose your moment
Three key measures Reach Breadth Depth
Three key measures Reach Breadth Depth
Choose your moment Number of visits Number of visitors Average total duration(mins) 2,000 Morning Afternoon E Late night/early morning 16 ,800 1.600 1400 ,200 10三 1,000 5800 6 600 400 200 Source: YouGov analysis of passive website data, April-July 2015
0 2 4 6 8 10 12 14 16 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 Number of visits Number of visitors Average total duration (mins) Morning Afternoon Evening Late night/early morning Average duration (minutes) Number of visits/people Choose your moment Source: YouGov analysis of passive website data, April-July 2015
Golden moments Afternoon Evening S oo Peak reach 9am Steady reach Visits increase from 7pm Longer visits and more onger engagement Shorter visits at dinner time exploring at 1 am at lunchtime Longerengagement in later evening Source: YouGov analysis of passive website data, April-July 2015
Peak reach 9am Longer visits and more exploring at 11am Steady reach Longer engagement at lunchtime Visits increase from 7pm Shorter visits at dinner time Longer engagement in later evening Golden moments Source: YouGov analysis of passive website data, April-July 2015
Apps follow a similar pattern until evening Number of visits Number of visitors Average total duration(minutes) 2.000 1,800 1,600 81400 8 31200 21,000 800 600 400 200 0 Source: YouGov analysis of passive app data, April-July 2015
0 10 20 30 40 50 60 70 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 Number of visits Number of visitors Average total duration (minutes) Average duration (minutes) Number of visits/visitors Apps follow a similar pattern until evening Source: YouGov analysis of passive app data, April-July 2015