What are Strategic Alliances Strategic alliances are typically multifaceted,goal-oriented,long-term partnerships between two companies in which both risks and rewards are shared. Strategic alliances typically lead to long- term strategic benefits for both partners Mutual goals lead to the commitment of much more resources The problems of outright acquisition can be avoided. Multifaceted:多方位的
What are Strategic Alliances Strategic alliances are typically multifaceted, goal-oriented, long-term partnerships between two companies in which both risks and rewards are shared. Strategic alliances typically lead to longterm strategic benefits for both partners Mutual goals lead to the commitment of much more resources Multifaceted：多方位的 The problems of outright acquisition can be avoided
Strategic Alliance Example The Ford Festiva New car design in America Engines from Japan Mazda Parts and assembly in Korea Sales all over the world Design Engines Parts and Assembling Sales
Strategic Alliance Example The Ford Festiva New car design in America Engines from Japan Mazda Parts and assembly in Korea Sales all over the world Design Engines Parts and Assembling Sales
Example 8-1 Take 2 min.to read example 8-1,consider the questions below. 7. What is the relationship between IBM, Intel and Microsoft 2. How IBM benefited and were hurt by the relationships 3. What are the possible drawbacks of strategic alliances
1. What is the relationship between IBM, Intel and Microsoft ? 2. How IBM benefited and were hurt by the relationships ? 3. What are the possible drawbacks of strategic alliances ? Example 8-1 Take 2 min. to read example 8-1， consider the questions below
Drawbacks of Strategic Alliances Strategic alliances have their downsides: Core strengths may be weakened A firm's core strengths make it different from its competitors. Key differences with competitors may be diminished IBM and Compaq
Strategic alliances have their downsides: Core strengths may be weakened Key differences with competitors may be diminished IBM and Compaq Drawbacks of Strategic Alliances A firm’s core strengths make it different from its competitors
What are Your Core Strengths Determining core strengths is very important,unfortunately,it is also very difficult. What they are depends on the nature of the business and of the firm. Core strengths don't necessarily correspond to large investment of resources They may be intangible items -Such as management skills,brand image
What are Your Core Strengths Determining core strengths is very important, unfortunately, it is also very difficult. What they are depends on the nature of the business and of the firm. Core strengths don’t necessarily correspond to large investment of resources They may be intangible items Such as management skills, brand image