EFMD EQUIS CREDITED Industrial organization Lecture 6 器 Advertising 學火旦 于 udan university
Binglin Gong Fudan University Industrial Organization Lecture 6 Advertising
Advertising Everywhere We watch advertising on Tv, listen to advertising on the radio, read ads in newspapers in magazines on outdoor billboards on buses and trains receive a large amount of so-called junk mail. and we transmit advertising via word-of-mouth and by wearing brand-name labels on our clothes Product placement(植入广告)
Advertising Everywhere • We watch advertising on TV, listen to advertising on the radio, read ads in newspapers, in magazines, on outdoor billboards, on buses and trains, receive a large amount of so-called junk mail, and we transmit advertising via word-of-mouth and by wearing brand-name labels on our clothes. • Product placement (植入广告)
网阙
Advertising Advertising is generally defined as a form of providing information about prices, quality, and location of goods and services Advertising differs from other forms of information transmissions (like stockexchange data and guidebooks) in two respects: First, the information is transmitted by the body who sells the product, and second the buyer does not al ways have to pay to receive the information(or pays a little with his or her value of time of watch a tv ad or to sort out the relevant ads in the sunday newspaper)
Advertising • Advertising is generally defined as a form of providing information about prices, quality, and location of goods and services. • Advertising differs from other forms of information transmissions (like stockexchange data and guidebooks) in two respects: First, the information is transmitted by the body who sells the product, and second, the buyer does not always have to pay to receive the information (or pays a little with his or her value of time of watch a TV ad or to sort out the relevant ads in the Sunday newspaper)