《包装技术基础》 Fundamentals of Packaging Technology 编著:陈满儒教授
《包装技术基础》 Fundamentals of Packaging Technology 编著：陈满儒教授
Unit one perspective on packaging 第一单元透视包装
Unit one perspective on packaging 第一单元 透视包装
Lesson 1 A History of Packaging 第1课包装发展史
Lesson 1 A History of Packaging 第1课 包装发展史
W hat is Packaging ? 1.a definition of packaging Packaging is best described as a coordinated system of preparing goods for transport, distribution, storage, retailing, and use of the goods 2. The many things a package might be asked to do Packaging is a complex, dynamic, scientific, artistic, and controversial business function Fundamental function of packaging contain protects/preserves transports informs/sells
What is Packaging? 1. A definition of packaging Packaging is best described as a coordinated system of preparing goods for transport, distribution, storage, retailing, and use of the goods 2. The many things a package might be asked to do - Packaging is a complex, dynamic, scientific, artistic, and controversial business function - Fundamental function of packaging: contain protects/preserves transports informs/sells
W hat is Packaging ? Packaging functions range from technical ones to marketing oriented ones(Figure 1.1) Technical Functions Marketing Functions contain measure communicate promote protect dispense display sell preserve store Inform motivate Figure 1.1 Packaging encompasses functions ranging from the purely technical to those that are marketing in nature Technical packaging professionals need science and engineering skills, while marketing professionals need artistic and motivational understanding
What is Packaging? -Packaging functions range from technical ones to marketing oriented ones (Figure 1.1). Technical Functions Marketing Functions contain measure communicate promote protect dispense display sell preserve store inform motivate Figure 1.1 Packaging encompasses functions ranging from the purely technical to those that are marketing in nature -Technical packaging professionals need science and engineering skills, while marketing professionals need artistic and motivational understanding