尉所委所贺易大考 1 Chapter 13 INTERNATIONAL MARKET RESEARCH
Chapter 13 Chapter 13 INTERNATIONAL INTERNATIONAL MARKET RESEARCH MARKET RESEARCH
尉所委所贺易大孝 1 Objectives
Objectives Objectives
Objectives A.To gain an understanding of the importance of international market research in international business B.To understand better the need for and how to make an international market research c.To explore the differences between “desk researchi”and "field research D.To learn relevant expressions and language structure 刿价爱有質易大考
Objectives Objectives A.To gain an understanding of the To gain an understanding of the importance of international market importance of international market research in international business research in international business B.To understand better the need for and To understand better the need for and how to make an international market how to make an international market research research C.To explore the differences between To explore the differences between “desk research desk research”and “field research field research ” D. To learn relevant expressions and language structure
尉所委所贺易大孝 1 Introduction
Introduction Introduction
Introduction The most important single cause for failure in international business is insufficient preparation and information. Market research helps businesses identify consumer needs and wants so a company can develop and promote products more successfully. 刿价爱有質易大孝
Introduction Introduction The most important single cause for he most important single cause for failure in international business is failure in international business is insufficient preparation and information. insufficient preparation and information. Market research helps businesses Market research helps businesses identify consumer needs and wants so a identify consumer needs and wants so a company can develop and promote company can develop and promote products more successfully. products more successfully