尉卧话喻贸多大孝 《商务英语》 学习指南 学习指南 Unit Four I.Introduction 本单元包括第13,14,15,16,17和18章。这个单元以解释国际贸易中的市 场调研和市场选择开始，提请注意如想做好国际贸易，就一定要做好准备工作一 市场调研和市场选择：而后进入到这一单元的重点，也是国际贸易的目标和重要 特点：自由贸易，即无障碍的商品和服务的自由流动，以及自由贸易的一些形式， 指出了阻碍自由贸易目标实现的两大障碍：关税壁垒和非关税壁垒，并就关税壁 垒和非关税壁垒的一些形式进行了探讨，最后提出了促进贸易的一种形式一商品 交易会。 II.Warmer 1.Learning Objectives >To gain an understanding of the need for international market research To explore the difference between so-called "desk research"and "field research” To gain insight into the necessity of market selection and the ways to carry it out >To review types of free trade among countries To examine two forms of barriers to free trade;tariff barrier and non-tariff barrier >To learn the significance of trade fairs to exporters 2.Self-study Points Ch13 1. market research 2.desk research 3.field research 4. to differ 5. prior to 6. to undertake 7.to justify 8.to bind 9.to prohibit 10.to ban
《商务英语》 学习指南 1 学习指南 Unit Four I. Introduction 本单元包括第 13，14，15，16, 17 和 18 章。这个单元以解释国际贸易中的市 场调研和市场选择开始，提请注意如想做好国际贸易，就一定要做好准备工作— 市场调研和市场选择；而后进入到这一单元的重点，也是国际贸易的目标和重要 特点：自由贸易，即无障碍的商品和服务的自由流动，以及自由贸易的一些形式， 指出了阻碍自由贸易目标实现的两大障碍：关税壁垒和非关税壁垒，并就关税壁 垒和非关税壁垒的一些形式进行了探讨，最后提出了促进贸易的一种形式—商品 交易会。 II. Warmer 1. Learning Objectives ¾ To gain an understanding of the need for international market research ¾ To explore the difference between so-called “desk research” and “field research” ¾ To gain insight into the necessity of market selection and the ways to carry it out ¾ To review types of free trade among countries ¾ To examine two forms of barriers to free trade; tariff barrier and non-tariff barrier ¾ To learn the significance of trade fairs to exporters 2. Self-study Points Ch13 1. market research 2. desk research 3. field research 4. to differ 5. prior to 6. to undertake 7. to justify 8. to bind 9. to prohibit 10. to ban
尉卧话喻贸多大孝 《商务英语》 学习指南 11.to levy 12.to flourish 13.to persuade 14.to take...into account 15.with the help of 16.s0+ 17.to carry out Ch14 18.market selection 19.principles for market classification 20.target market 21.UNCTAD 22.OECD 23.to concentrate 24.to yield 25.to pinpoint 26.to repay 27.to go after 28.to make certain 29.to stay away 30.to deal with 31.to break down 32.to narrow down 33.in terms of Ch15 34.Customs union 35.European Economic Community 36.Treaty of Rome 37.to locate 38.to refer to 39.tariff 40.barrier 41.to consist of 42.to be similar to 43.to be subject to 44.in that 45.to ease 46.instead of 47.to be put into effect 48.to provide for Ch16 49.tariff barrier 50.ad valorem duty 51.specific duty 2
《商务英语》 学习指南 2 11. to levy 12. to flourish 13. to persuade 14. to take … into account 15. with the help of 16. so + ….. 17. to carry out Ch14 18. market selection 19. principles for market classification 20. target market 21. UNCTAD 22. OECD 23. to concentrate 24. to yield 25. to pinpoint 26. to repay 27. to go after 28. to make certain 29. to stay away 30. to deal with 31. to break down 32. to narrow down 33. in terms of Ch15 34. Customs union 35. European Economic Community 36. Treaty of Rome 37. to locate 38. to refer to 39. tariff 40. barrier 41. to consist of 42. to be similar to 43. to be subject to 44. in that 45. to ease 46. instead of 47. to be put into effect 48. to provide for Ch16 49. tariff barrier 50. ad valorem duty 51. specific duty
制卧话骨贸多上孝 《商务英语》 学习指南 52.alternative duty 53.compound duty 54.inflation 55.import duty 56.revenue 57.to base 58.to apply 59.to vary 60.to impose (on/upon) 61.to discourage 62.to provide somebody with something 63.to depend on 64.to free from 65.in accordance with 66.to keep up with Ch17 67.balance of payments 68.quota 69.foreign exchange 70.rate of exchange 71.wartime emergency measure 72.Gold Standard 73.World War I 74.not only...but also... 75.by means of 76.take the form of 77.the demand for 78.permit sb to do sth 79.in line 80.hold up 81.as required 82.Should the Customs authorities decide to inspect thoroughly each item imported,rather than just a sample,there will always be horrendous delays. 83.in one way or another 84.exclude...from... Ch18 85.trade fair 86.trade routes 87.China Export Commodity Fair 88.China International Exhibition Center 89.UIBE (University of International Business Economics) 90.the general public 91.consumer goods 3
《商务英语》 学习指南 3 52. alternative duty 53. compound duty 54. inflation 55. import duty 56. revenue 57. to base 58. to apply 59. to vary 60. to impose (on/upon) 61. to discourage 62. to provide somebody with something 63. to depend on 64. to free from 65. in accordance with 66. to keep up with Ch17 67. balance of payments 68. quota 69. foreign exchange 70. rate of exchange 71. wartime emergency measure 72. Gold Standard 73. World War I 74. not only…but also… 75. by means of 76. take the form of 77. the demand for 78. permit sb to do sth 79. in line 80. hold up 81. as required 82. Should the Customs authorities decide to inspect thoroughly each item imported, rather than just a sample, there will always be horrendous delays. 83. in one way or another 84. exclude…from… Ch18 85. trade fair 86. trade routes 87. China Export Commodity Fair 88. China International Exhibition Center 89. UIBE（University of International Business & Economics） 90. the general public 91. consumer goods
制卧活份览易大孝 《商务英语》 学习指南 92.agent 93.distributor 94.China Export Commodity Fair 95.Richard Nixon 96.originate 97.specialize 98.make a point 99.It is the industry counterpart of the fairs that are still held on a regular basis in most towns and cities where the general public can buy meat, vegetables,fish,clothing,and other assorted consumer goods. 100.engage in 101.For the Chinese exporters,the trade fair is often the fastest and most effective way to introduce a product and to find out exactly what buyers think of it and what modifications,if any,are necessary. 102.attribute...to III.Points to illustrate 1.to differ (from,in)(with,about,over,on) to be dissimilar or unlike in nature,quality,amount,or form;to be different;disagree; (of people)to have an opposite opinion不同，相异，有区别，看法不同，与..意 见相左， 1.Their house differs from mine in having no garage. 他们的房子和我的不同，区别在于他们的没有车库。 2.The two sides in the dispute still differ over the question of pay 争执的双方在报酬问题上仍各持己见。 2.to obtain to succeed in gaining possession of as the result of planning or endeavor;acquire;to become the owner of,especially by means of effort or planning经过计划或努力成 功地获得，获得，买到，得到 1.I haven't been able to obtain the record anywhere. 我到处都没有买到那张唱片。 2.He said the police had obtained this information by illegal means. 他说警方是靠非法手段获得这一资料的。 3.to undertake to set about;begin;to take up or accept (a duty or piece of work,especially one that is difficult or needs effort)从事，着手，进行，承担，接受（责任，艰苦的工作等) 1.She undertook responsibility for the changes. 她承担了作出这些改变的责任。 2.The Channel Tunnel is one of biggest engineering projects ever undertaken. 海峡隧道是人们至今所承建的最大的工程之一
《商务英语》 学习指南 4 92. agent 93. distributor 94. China Export Commodity Fair 95. Richard Nixon 96. originate 97. specialize 98. make a point 99. It is the industry counterpart of the fairs that are still held on a regular basis in most towns and cities where the general public can buy meat, vegetables, fish, clothing, and other assorted consumer goods. 100.engage in 101.For the Chinese exporters, the trade fair is often the fastest and most effective way to introduce a product and to find out exactly what buyers think of it and what modifications, if any, are necessary. 102.attribute… to III. Points to illustrate 1. to differ (from, in) (with, about, over, on) to be dissimilar or unlike in nature, quality, amount, or form; to be different; disagree; (of people) to have an opposite opinion 不同，相异, 有区别，看法不同，与… 意 见相左， 1. Their house differs from mine in having no garage. 他们的房子和我的不同，区别在于他们的没有车库。 2. The two sides in the dispute still differ over the question of pay. 争执的双方在报酬问题上仍各持已见。 2. to obtain to succeed in gaining possession of as the result of planning or endeavor; acquire; to become the owner of, especially by means of effort or planning 经过计划或努力成 功地获得，获得，买到，得到 1. I haven’t been able to obtain the record anywhere. 我到处都没有买到那张唱片。 2. He said the police had obtained this information by illegal means. 他说警方是靠非法手段获得这一资料的。 3. to undertake to set about; begin; to take up or accept (a duty or piece of work, especially one that is difficult or needs effort) 从事, 着手，进行, 承担，接受（责任，艰苦的工作等） 1. She undertook responsibility for the changes. 她承担了作出这些改变的责任。 2. The Channel Tunnel is one of biggest engineering projects ever undertaken. 海峡隧道是人们至今所承建的最大的工程之一
《商务英语》 学习指南 4.to justify to demonstrate or prove to be just,right,or valid;to give a good reason for;explain satisfactorily证明…正当、正确或有效，解释，为..辩护 1.You have to justify each budgetary expense as necessary. 你得证明每一项预算费用都是必要的 2.The government will find it difficult to justify this decision to the public. 政府会感到向公众解释这项决定的正确性是困难的。 5.to bind to enclose and fasten (a book or other printed material)between covers;to tie together, especially with rope;to tie up firmly;to cause to obey,especially by law or a promise; have a duty to装订，粘牢，包扎，捆，绑，粘合，约束，承诺，使负有义务 1.It is the shared commercial interests that bind the two companies together. 把这两家公司的命运连接在一起的是共同的商业利益。 2.The soldier bound up a wound with bandages himself. 战士自己用绷带包扎了伤口。 3.This flour mixture isn't wet enough to bind properly. 这面粉糨糊水不够，所以不粘。 4.They bound him to remain silent. 他们要他答应一定保持沉默。 6.to prohibit (from) to forbid by authority,to forbid by law or rule,:to make impossible禁止；阻止 We are prohibited from drinking alcohol during working hours. 工作时间内我们不得喝酒。 prohibited articles[goods]违禁品 to prohibit somebody from doing something.(=prohibit somebody's doing something.) 禁止某人做某事 1.Family finances prohibited his going to college 他的家庭经济情况不容许他上大学。 2.The price prohibited us from buying it 这东西价格太高，我们买不起。 7.to ban (from) a prohibition imposed by law or official decree;to forbid,especially by law, 禁令，禁止 1.After the accident,he was banned from driving. 事故发生后，他被禁止开车。 2.The new military government has banned strikes and demonstrations. 新的军人政府禁止罢工和示威活动。 8.to levy (on,upon) to impose or collect(atax,for example);to demand or collect officially征税，征收 5
《商务英语》 学习指南 5 4. to justify to demonstrate or prove to be just, right, or valid; to give a good reason for; explain satisfactorily 证明…正当、正确或有效, 解释， 为… 辩护 1. You have to justify each budgetary expense as necessary. 你得证明每一项预算费用都是必要的 2. The government will find it difficult to justify this decision to the public. 政府会感到向公众解释这项决定的正确性是困难的。 5. to bind to enclose and fasten (a book or other printed material) between covers; to tie together, especially with rope; to tie up firmly; to cause to obey, especially by law or a promise; have a duty to 装订，粘牢，包扎，捆，绑，粘合，约束，承诺，使负有义务 1. It is the shared commercial interests that bind the two companies together. 把这两家公司的命运连接在一起的是共同的商业利益。 2. The soldier bound up a wound with bandages himself. 战士自己用绷带包扎了伤口。 3. This flour mixture isn’t wet enough to bind properly. 这面粉糨糊水不够，所以不粘。 4. They bound him to remain silent. 他们要他答应一定保持沉默。 6. to prohibit (from) to forbid by authority; to forbid by law or rule; to make impossible 禁止；阻止 We are prohibited from drinking alcohol during working hours. 工作时间内我们不得喝酒。 prohibited articles [goods] 违禁品 to prohibit somebody from doing something. (=prohibit somebody's doing something.) 禁止某人做某事 1. Family finances prohibited his going to college. 他的家庭经济情况不容许他上大学。 2. The price prohibited us from buying it 这东西价格太高， 我们买不起。 7. to ban (from) a prohibition imposed by law or official decree; to forbid, especially by law; 禁令，禁止 1. After the accident, he was banned from driving. 事故发生后，他被禁止开车。 2. The new military government has banned strikes and demonstrations. 新的军人政府禁止罢工和示威活动。 8. to levy (on, upon) to impose or collect (a tax, for example); to demand or collect officially 征税，征收