Our brand is built on a foundation of a number of strategic components, with the Marketing Framework at their heart BRANDED CUSTOMER EXPERIENCE MARKETING FRAMEWORK BRAND COMMUNICATIONS BRAND VALUes ENGAGEMENT WFAISA -Global Advertiser Conference Confidential Mumbai. March 5. 2008 The Vodafone Brand
Confidential Mumbai, March 5, 2008 The Vodafone Brand 6 WFA/ISA - Global Advertiser Conference Our brand is built on a foundation of a number of strategic components, with the Marketing Framework at their heart MARKETING FRAMEWORK BRANDED CUSTOMER EXPERIENCE BRAND COMMUNICATIONS BRAND VALUES & ENGAGEMENT
The Marketing framework is the cornerstone of our Brand Strategy Where are We will be the communications leader we going? in an increasingly connected world BY Why are we here? Helping our customers make the most of their time BY What do we do? Creating delivering unbeatable experiences through. BY How do we do it? Being Red, Rock Solid, Restless WFAISA -Global Advertiser Confere Confidential Mumbai. March 5. 2008 The Vodafone Brand
Confidential Mumbai, March 5, 2008 The Vodafone Brand 7 WFA/ISA - Global Advertiser Conference The Marketing Framework is the cornerstone of our Brand Strategy Why are we here? Helping our customers make the most of their time Where are we going? We will be the communications leader in an increasingly connected world What do we do? Creating & delivering unbeatable experiences through…… How do we do it? Being Red, Rock Solid, Restless BY BY BY
We have put the brand at the centre of the Customer Experience "A brand is what a brand does Arun Sarin. CEO Vodafone The most valuable brands in the world are those where the customer knows they're going to get a good experience Sir John bond chairman Vodafone WFAISA -Global Advertiser Conference Confidential Mumbai. March 5. 2008 The Vodafone Brand
Confidential Mumbai, March 5, 2008 The Vodafone Brand 8 WFA/ISA - Global Advertiser Conference We have put the brand at the centre of the Customer Experience Arun Sarin, CEO Vodafone “A brand is what a brand does.” “The most valuable brands in the world are those where the customer knows they’re going to get a good experience” Sir John Bond, Chairman, Vodafone
We want our customers to feel appreciated, confident and inspired Helping our customers make the most of their time are Red Rock Solid Restless by being Passionate Trustworthy Creative therefore Emotional Direct our voice is Inspiring so our Appreciated Confident Inspired customers feel i so our customers spend more time with us WFAISA -Global Advertiser Conference Confidential Mumbai. March 5. 2008 The Vodafone Brand
Confidential Mumbai, March 5, 2008 The Vodafone Brand 9 WFA/ISA - Global Advertiser Conference We want our customers to feel appreciated, confident and inspired Helping our customers make the most of their time Red Rock Solid Restless Passionate Trustworthy Creative Emotional Direct Inspiring Appreciated Confident Inspired ...so our customers spend more time with us We are by being therefore our voice is so our customers feel
and we have made a commitment to customers through our new Customer Promise Our Promise to you We value your time more than anyone else. That' s why, wherever you see Vodafone, you can expect: A network you can rely on when you need it Expert, friendly help and advice- you only have to ask once When you're abroad, the services you need will be as easy to use as at home, and you'll know what you are paying New and inspiring solutions to help you make the most of your time vodafone
Confidential Mumbai, March 5, 2008 The Vodafone Brand 10 WFA/ISA - Global Advertiser Conference …..and we have made a commitment to customers through our new Customer Promise Our Promise to you We value your time more than anyone else. That’s why, wherever you see Vodafone, you can expect: • A network you can rely on when you need it • Expert, friendly help and advice – you only have to ask once • When you’re abroad, the services you need will be as easy to use as at home, and you’ll know what you are paying • New and inspiring solutions to help you make the most of your time