Unit 7 Book3 学院06教政班 I.Teaching Material(教学内容) SectionA A Rose Is a Rose L.Objectives(教学目标) Objectives Statements of Intended Learning Outcomes 知识目标 KI Grasp the main idea and the organization of A Rose /s a Rose; K2 Comprehend involved sentences or sentence patterns K3 Appreciate their rhetorical features: K4 Master the key language points and grammatical structures in the text Learn to write a paragraph of problem-solution DI Improve reading by identifying the writer's purpose 技能目标 (cf Section B) (To Do) D2 Improve writing skills by using a problem-solution pattern (cf.writing task of Section A) Develop critical thinking by (通过。培养批判性思维} 04 Learn approaches to communication D5 Form the habit of self-reflecting on and independently analyzing and tacking problems in ELL D6 Develop team work and co-operation via group activities Develop autonomou learning a bility viaon ineand off-line study D8 Cultivate research skills by exploring the unknown related to the theme In terms of learning itself.For example: 情意目标 BI Develop Ss'interests/confidence in English study through autonomou (ToBe) learning and co-operation via on-line and off-line learning BEnable stoenjoy their accomplishm nts Or In terms of developing morals,values and ethics depends on the topic concerned. BI Be more concerned with social issues such as the compulsory education of poor children the welfare of the weak.the disabled.the Laid -offs.etc. B2 Enhance Sssocial-consciousness and social responsibility B3 Cherish the school-time toquaify oneself B4 Develop legal awareness and form the habit of evaluating and co- coordinating social problems with laws and regulations III Key points
Unit 7 Book 3 _学院 _06 _教改 _班 I. Teaching Material（教学内容） Section A A Rose Is a Rose II. Objectives （教学目标） Objectives Statements of Intended Learning Outcomes 知识目标 K1 Grasp the main idea and the organization of A Rose Is a Rose; K2 Comprehend involved sentences or sentence patterns K3 Appreciate their rhetorical features; K4 Master the key language points and grammatical structures in the text; K5 Learn to write a paragraph of problem-solution 技能目标 （To Do） D1 Improve reading by identifying the writer’s purpose (cf. Section B) D2 Improve writing skills by using a problem-solution pattern (cf. writing task of Section A) D3 Develop critical thinking by . （通过。培养批判性思维） D4 Learn approaches to communication D5 Form the habit of self-reflecting on and independently analyzing and tacking problems in ELL D6 Develop team work and co-operation via group activities. D7 Develop autonomous learning ability via on-line and off-line study D8 Cultivate research skills by exploring the unknown related to the theme 情意目标 （To Be） In terms of learning itself. For example: B1 Develop Ss’ interests/ confidence in English study through autonomous learning and co-operation via on-line and off-line learning B2 Enable Ss to enjoy their accomplishments Or In terms of developing morals, values and ethics depends on the topic concerned. B1 Be more concerned with social issues such as the compulsory education of poor children, the welfare of the weak, the disabled, the Laid –offs, etc. B2 Enhance Ss’social-consciousness and social responsibility B3 Cherish the school-time to qualify oneself B4 Develop legal awareness and form the habit of evaluating and cocoordinating social problems with laws and regulations III Key points
1.Key words distribute discoun index soar formula margin release 2.Phrases go out of style range from.to. be left over hold down account for go down nothing but crane one's neck 3.Key patterns 事)的决窍 /prescription for(doing)sth is sth.clse/to do sth.clse.某人（做某 /秘诀是 2)Instead of doing sth,sb.tries to do sth else某人不是要做某事，而是千方百计/设法做 别的事情。 3)As a replacement for sth./b.lost,s.(also)does sth.clse.作为对失去的某物/某人的弥 补，某人（也）做别的事。 4)For those who.,sh.is more.than sth.else.对那些 .人来说，某事要比别的事 更 5)While sb.watches his business/career/study etc.bloom/thrive/boom/prosper etc.,sb.else is undergoing sth unfortunate/distressing etc.在某人目睹其生意/事业/学业等兴旺发 达的同时，别人正在经历不幸的事情。 4.Hard point 1)Interpretation of involved sentences. 2)Development of Ss'communicative skills, 3)Organization of and Ss'involvement in learning activities VI Time allotment 1s period 2-3 periods 4h period periods Preparation Detailed study of Section A Consolidation&development Section B&assessment Part V Teaching Process Step1 Preparation This step aims at helping students grasp the useful expressions in the article as well as developing students'autonomous learning ability. 1)Check the preview by translating English into Chinese formula for success 成功秘诀 stuffed animals 填充（动物）玩且 go bankrupt profit margin 利润空) launch a company 创办公司 the good old days 往昔美好时光 Check the preview by matching words
1. Key words distribute discount circulate counter index delivery soar formula margin launch release rival 2. Phrases go out of style range from . to . be left over hold down account for go down nothing but crane one’s neck 3. Key patterns 1) Sb.’s formula / recipe / prescription for (doing) sth. is sth. else / to do sth. else. 某人（做某 事）的诀窍 / 秘诀是······ 2) Instead of doing sth., sb. tries to do sth. else 某人不是要做某事，而是千方百计／设法做 别的事情。 3) As a replacement for sth./sb. lost, sb. (also) does sth. else. 作为对失去的某物／某人的弥 补,某人(也)做别的事。 4) For those who., sth. is more.than sth. else. 对那些······人来说，某事要比别的事 更······ 5) While sb. watches his business/career/study etc. bloom/thrive/boom/prosper etc., sb. else is undergoing sth. unfortunate/distressing etc. 在某人目睹其生意／事业／学业等兴旺发 达的同时，别人正在经历不幸的事情。 4. Hard points 1) Interpretation of involved sentences; 2) Development of Ss’ communicative skills, 3) Organization of and Ss’ involvement in learning activities , VI Time allotment 1 st period 2-3 periods 4 th period 5 th &6th periods Preparation Detailed study of Section A Consolidation & development Section B & assessment Part V Teaching Process Step 1 Preparation This step aims at helping students grasp the useful expressions in the article as well as developing students’ autonomous learning ability. 1) Check the preview by translating English into Chinese formula for success 成功秘诀 stuffed animals 填充（动物 ）玩具 go bankrupt 破产 profit margin 利润空间 launch a company 创办公司 the good old days 往昔美好时光 Check the preview by matching words
contemporary among decline go after amid modern domestic to a great degree substantialy- -competitor chase at home riva go down 2)Listen to a short passage,Saint Valentine's Day and answer the questions 1)When did the story take place? 2)Why ouldn'tth young? 3)Who isthe day named after 4)What did Valentine do in favor of the young people there? 5)How was he punished? Keys: 1)In the Roman Emp Theydtheroirprirv 3)A priest named Valentine. 4)He secretly married a great number of young couples 5)He was put into prison. Step2 Detailed study of Section A This step aims at helping students grasp the main idea and the organization of the text in section A.master the structure of complicated sentences and the usage of participle phrases,as well as learn to translate sentences using the phrases and structures in the text 1)Text understanding r the foll s related tothe text What message do red roses deliver according to Gerald Hager,Executive director of a marketing research institute? "Red roses say 'Ilove you'"says Gerald Hager How do discountrose shops help those people who are hopelessly in love? They helpt 3 ow are the customers dressed when they move about among the counters and stare at shelf after shelf of rose in more than 50 colors? Some are dressed in work clothes and some in expensive suits and overcoats How does Roses Only obtain success in the discount rose retailing field? By holding prices down through controlling every link in the rose chain ⑤Why are U.S. rose growers going bankrupt while discount rose retailers watch thei business prosper' Because of severe foreign competition What is the trend that has hurt domestic rose growers such as Johnson Flowers of California?
2) Listen to a short passage, Saint Valentine's Day and answer the questions 1) When did the story take place? 2) Why couldn’t the young men marry openly? 3) Who is the day named after? 4) What did Valentine do in favor of the young people there? 5) How was he punished? Keys: 1) In the Roman Empire. 2) They hadn’t completed the required period of military service. 3) A priest named Valentine. 4) He secretly married a great number of young couples. 5) He was put into prison. Step 2 Detailed study of Section A This step aims at helping students grasp the main idea and the organization of the text in section A, master the structure of complicated sentences and the usage of participle phrases, as well as learn to translate sentences using the phrases and structures in the text. 1) Text understanding Answer the following questions related to the text. ① What message do red roses deliver according to Gerald Hager, Executive director of a marketing research institute? “Red roses say ‘I love you’,” says Gerald Hager. ② How do discount rose shops help those people who are hopelessly in love? They help those people save money. ③ how are the customers dressed when they move about among the counters and stare at shelf after shelf of rose in more than 50 colors? Some are dressed in work clothes, and some in expensive suits and overcoats. ④ How does Roses Only obtain success in the discount rose retailing field? By holding prices down through controlling every link in the rose chain. ⑤ Why are U.S. rose growers going bankrupt while discount rose retailers watch their business prosper? Because of severe foreign competition. ⑥ What is the trend that has hurt domestic rose growers such as Johnson Flowers of California?
The trend is that imported roses are sold across the entire breadth of the industry.from What happened recently to Colombia's rose crop and to U.S.rose growers on this Valentine's Day? They are trving to work with their overseas rivals instead of fighting them 2)Organization The essay entra theme:theros busines s must adapt to changing conditions in the marketplace in order to succeed.One characteristic writing technique that runs throughout the reading passage is a problem-solution pattern. The whole passage can be divided into 4 parts: Part I(Paa.1):As long as the rose remains the most popular flower as a symbol of love changing sin the nation's ros stry mean much torose growers and to those who distribute roses and those who sell. Part II(Paras.2-6):When selling roses is no longer abeautiful experience for traditional flower shops.one rose retailer.Roses Only.made a success with some adjustments. Part IlI (Paras 7-12):Severe foreign co outs Us rose erowers on the edge of Flowers,a domestic o grower,however,findsa out. Part IV (Paras 13-14):When people in the rose business are trving to adapt to changing conditions in the marketplace in order to succeed,they long for the good old days of steady profits for them General situation: The rose is going to ren e most the t popular flower because love never goes out of style.The nation'sro stry relies much on t selling and growing ofroses. Para.1
The trend is that imported roses are sold across the entire breadth of the industry, from big flower shops to street-corner stands. ⑦ What happened recently to Colombia’s rose crop and to U.S. rose growers on this Valentine’s Day? They are trying to work with their overseas rivals instead of fighting them. 2) Organization The essay focuses on one central theme: the rose business must adapt to changing conditions in the marketplace in order to succeed. One characteristic writing technique that runs throughout the reading passage is a problem-solution pattern. The whole passage can be divided into 4 parts: Part I (Para. 1 ): As long as the rose remains the most popular flower as a symbol of love, any changing conditions in the nation’s rose industry mean much to rose growers, and to those who distribute roses and those who sell. Part II (Paras. 2-6): When selling roses is no longer a beautiful experience for traditional flower shops, one rose retailer, Roses Only, made a success with some adjustments. Part III (Paras. 7-12): Severe foreign competition puts U.S. rose growers on the edge of bankruptcy. Johnson Flowers, a domestic rose grower, however, finds a way out. Part IV (Paras. 13-14): When people in the rose business are trying to adapt to changing conditions in the marketplace in order to succeed, they long for the good old days of steady profits for them. General situation: The rose is going to remain the most popular flower because love never goes out of style. The nation’s rose industry relies much on the selling and growing of roses. Para. 1 _
Problem 1: Problem 2: Selling roses is no longer a beautiful experienc U.S.rose growers are going bankrupt. for traditional flower shops. Para.7 Para.2 Solutions: Solutions: Example of solution: Example of solution: oses Only-a general introduction of the Johnson Flowers-a general introduction of the company:The co pany was transformed from company:Even though Michael Johnson with his raditional shop.With its headquarters in New family members has been working for the rose York,it has 3 stores in New York,I in Canada ndustry for years,they complain that their profi and 5 in Spain.It plans to expand to three more margin has dropped substantially.The company U.S.cities this year. has its bitter experience in that they were driven Para 3 out of the business of growing carnations Paras 3-10 foverseas carnation growers Roses Only's solution 1: shopsatract ustomers and the high quality of the roses make them think they Johnson Flowers'solutions: an buy roses cheap there. Working with foreign flower growers,having a Para.4 few distribution centers to sell imported roses, widening their business area and being a esentative for producer Roses Only's solution 2: They got a break this Valentine's Day as arecen courage customers to buy in dozens instead o frost killed 25%of Colombia's rose crop.But it's hard to operate a business on someone else's disaster Para.5 Paras.11&12 Paras 2-6 Paras.7-12 Roses Only's solution 3: ocut down the cos,the company grows its own roses to sell fresh roses via overnight delivery and the company also sells other items such as balloons and stuffed animals Para 6
Problem 1: Selling roses is no longer a beautiful experience for traditional flower shops. Para. 2 Solutions: Example of solution: Roses Only — a general introduction of the company: The company was transformed from a traditional shop. With its headquarters in New York, it has 3 stores in New York, 1 in Canada and 5 in Spain. It plans to expand to three more U.S. cities this year. Para. 3 Roses Only's solution 1: Well-decorated shops attract customers and the high quality of the roses make them think they can buy roses cheap there. Para. 4 Roses Only's solution 2: Encourage customers to buy in dozens instead of in ones, twos and threes by cutting down the price. Para. 5 Paras. 2- 6 Roses Only’s solution 3: To cut down the cost, the company grows its own roses to sell fresh roses via overnight delivery and the company also sells other items such as balloons and stuffed animals. Para. 6 Problem 2: U.S. rose growers are going bankrupt. Para. 7 Solutions: Example of solution: Johnson Flowers — a general introduction of the company: Even though Michael Johnson with his family members has been working for the rose industry for years, they complain that their profit margin has dropped substantially. The company has its bitter experience in that they were driven out of the business of growing carnations because of overseas carnation growers. Paras. 8-10 Johnson Flowers' solutions: Working with foreign flower growers, having a few distribution centers to sell imported roses, widening their business area and being a representative for overseas flower producers. They got a break this Valentine's Day as a recent frost killed 25% of Colombia's rose crop. But it's hard to operate a business on someone else's disaster. Paras. 11 & 12 Paras. 7-12