2. How can geocoded locations assist in better decision making They help the user in understanding true location-based"impacts, and allow them to view at higher granularities than that offered by the trad itional postal code aggregations. Addition of location components based on latitudinal and longitud inal attributes to the trad itional analytical techniques enables organizations to add a new dimension of where"to their trad itional business analyses, which currently answer questions of who, "what, when, and"how much. By integrating information about the location with other critical business data, organizations are now creating intelligence (Li) 3. What is the value provided by geospatial analytics? Geospatial analysis gives organizations a broader perspective and aids in decision making. Location intelligence (Li)is enabling organizations to gain critical insights and make better decisions by optimizing important processes and applications. B incorporating demographic details into locations, retailers can determine how sales by alation level and to other itors the the demand and efficiency of supply chain operations. Consumer product companies can identify the specific needs of the customers and customer complaint locations, and easily trace them back to the products Sales reps can better target their prospects by analyzing their geography 4. Explore the use of geospatial analytics further by investigating its use across various sectors like go us tracking, consumer marketing, and so forth Students'answers will vary 5. Search online for other applications of consumer-oriented analytical applications Students' answers will vary 6. How can location-based analytics help individual consumers? Location-based behavioral targeting can help to narrow the characteristics of users who are most likely to utilize a retailer's services or products. This sort of analytics would typically target the tech-savvy and busy consumers of the company in question 7. Explore more transportation applications that may employ location-based analytics Another app that is mentioned in the text is one deployed in Pittsburgh, Pennsylvania, and developed in collaboration with Carnegie Mellon University. This app, called ParkPGH, includes predictive capabilities to estimate parking availability. It calculates the number of spaces available in downtown Pittsburgh parking lots and garages (Student answers will vary.) 6 Copyright C2018 Pearson Education, Inc
6 Copyright © 2018Pearson Education, Inc. 2. How can geocoded locations assist in better decision making? They help the user in understanding “true location-based” impacts, and allow them to view at higher granularities than that offered by the traditional postal code aggregations. Addition of location components based on latitudinal and longitudinal attributes to the traditional analytical techniques enables organizations to add a new dimension of “where” to their traditional business analyses, which currently answer questions of “who,” “what,” “when,” and “how much.” By integrating information about the location with other critical business data, organizations are now creating location intelligence (LI). 3. What is the value provided by geospatial analytics? Geospatial analysis gives organizations a broader perspective and aids in decision making. Location intelligence (LI) is enabling organizations to gain critical insights and make better decisions by optimizing important processes and applications. By incorporating demographic details into locations, retailers can determine how sales vary by population level and proximity to other competitors; they can assess the demand and efficiency of supply chain operations. Consumer product companies can identify the specific needs of the customers and customer complaint locations, and easily trace them back to the products. Sales reps can better target their prospects by analyzing their geography. 4. Explore the use of geospatial analytics further by investigating its use across various sectors like government census tracking, consumer marketing, and so forth. Students’ answers will vary. 5. Search online for other applications of consumer-oriented analytical applications. Students’ answers will vary. 6. How can location-based analytics help individual consumers? Location-based behavioral targeting can help to narrow the characteristics of users who are most likely to utilize a retailer’s services or products. This sort of analytics would typically target the tech-savvy and busy consumers of the company in question. 7. Explore more transportation applications that may employ location-based analytics. Another app that is mentioned in the text is one deployed in Pittsburgh, Pennsylvania, and developed in collaboration with Carnegie Mellon University. This app, called ParkPGH, includes predictive capabilities to estimate parking availability. It calculates the number of spaces available in downtown Pittsburgh parking lots and garages. (Student answers will vary.)
8. What other applications can you imagine if you were able to access cell phone location data? Do a search on location-enabled services Students'answers will vary Section 8.5 Review Questions 1. List some legal issues of analytics What is the value of an expert opinion in court when the expertise is encoded in a Who is liable for wrong advice (or information) provided by an intelligent application? What happens if a manager enters an incorrect judgment value into an analytic application and the result is damage or a disaster? Who owns the knowledge in a knowledge base? Can management force experts to contribute their expertise? 2. Describe privacy concerns in analytics neral is the right to be left alone and the right to be free unreasonable personal intrusions. The Internet, in combination with large-scale databases, has created an entirely new d imension of accessing and using data. The inherent power in systems that can access vast amounts of data can be used for the good of society. For example, by matching records with the aid of a computer, it is possible to eliminate or reduce fraud, crime, government mismanagement, tax evasion, welfare cheating, family-support filching, employment of illegal aliens, and so on. The same is true on the corporate level. Private information about employees may aid in better decision making, but the employees' privacy may be affected Similar issues are related to information about customers 3. In your view, who should own the data about your use of a car? Student responses will vary. 4. List ethical issues in analytics Representative ethical issues that could be of interest in MSS implementations include the following Electronic surveillance · Ethics in dss design Software piracy Invasion of individuals privacy se of proprietary databases Copyright C2018 Pearson Education, Inc
7 Copyright © 2018Pearson Education, Inc. 8. What other applications can you imagine if you were able to access cell phone location data? Do a search on location-enabled services. Students’ answers will vary. Section 8.5 Review Questions 1. List some legal issues of analytics. • What is the value of an expert opinion in court when the expertise is encoded in a computer? • Who is liable for wrong advice (or information) provided by an intelligent application? • What happens if a manager enters an incorrect judgment value into an analytic application and the result is damage or a disaster? • Who owns the knowledge in a knowledge base? • Can management force experts to contribute their expertise? 2. Describe privacy concerns in analytics. In general, privacy is the right to be left alone and the right to be free from unreasonable personal intrusions. The Internet, in combination with large-scale databases, has created an entirely new dimension of accessing and using data. The inherent power in systems that can access vast amounts of data can be used for the good of society. For example, by matching records with the aid of a computer, it is possible to eliminate or reduce fraud, crime, government mismanagement, tax evasion, welfare cheating, family-support filching, employment of illegal aliens, and so on. The same is true on the corporate level. Private information about employees may aid in better decision making, but the employees’ privacy may be affected. Similar issues are related to information about customers. 3. In your view, who should own the data about your use of a car? Student responses will vary. 4. List ethical issues in analytics. Representative ethical issues that could be of interest in MSS implementations include the following: • Electronic surveillance • Ethics in DSS design • Software piracy • Invasion of individuals’ privacy • Use of proprietary databases