Background and terminology 8.target audience:目标受众 9.target consumer目标客户 10.sales literature销售资料 11.price list价目表 12.nass media大众媒体 制价爱行蜀易大考
Background and terminology Background and terminology 8. target audience:目标受众 9. target consumer目标客户 10. sales literature销售资料 11. price list价目表 12. mass media大众媒体
Background and terminology 13.global average purchasing power 球平均购买力状况 “Purchasing power'”means the ability to make purchases based on income and savings (在收入和储蓄基础之上的购买能力) 制价爱行蜀易大考 15
Background and terminology Background and terminology 13. global average purchasing power 全 球平均购买力状况 “Purchasing power” means the ability to make purchases based on income and savings (在收入和储蓄基础之上的购买能力)
Background and terminology Income disparities between the developed and the developing countries of the world are apparent in the map above showing average purchasing power by region. Average The average person in the Purchasing Powerk richest region,North 33,400 orth America） ■s18770(0 ceania的) America,has an annual 316,150(Europe) purchasing power of ☐6,3600 in America and the Caribbean） US$33,410 in United States ■ 34,280(A) dollars,compared with only 等1960 Africa) $1,960 for the average *1nU,5.d打 person in Africa. 在上面以地区划分的全球平均购买力图中可以看出 发达国家和发展中国家的收入不平衡是很明显的 在最富有的地区，北美洲，人均年购买力为33， 410美元，而非洲的人均购买力仅为1,960美元。 制尔爱行質多大考
Background and terminology Background and terminology 在上面以地区划分的全球平均购买力图中可以看出 ，发达国家和发展中国家的收入不平衡是很明显的 。在最富有的地区，北美洲，人均年购买力为33 ， 410美元，而非洲的人均购买力仅为1,960美元。 Income disparities between the developed and the developing countries of the world are apparent in the map above showing average purchasing power by region. The average person in the richest region, North America, has an annual purchasing power of US$33,410 in United States dollars, compared with only $1,960 for the average person in Africa