Unit 7 Making a Living Text a Life of a salesman
Unit 7 Making a Living Text A Life of a Salesman
Obiectives · Students wi‖ be able to: 1. understand the main idea(Bill Porter the salesman will never give in) and structure of the text (4 parts, 2 flashbacks 2. appreciate the characteristics of journalistic writing 3. grasp the key language points and grammatical structures in the text 4. conduct a series of reading, listening, speaking and writing activities related to the theme of the unit
Objectives : • Students will be able to: 1. understand the main idea (Bill Porter the salesman will never give in) and structure of the text (4 parts, 2 flashbacks); 2. appreciate the characteristics of journalistic writing; 3. grasp the key language points and grammatical structures in the text; 4. conduct a series of reading, listening, speaking, and writing activities related to the theme of the unit
Background Salesmanship: Sales promotion is an element of the marketing process that can close the sale of goods or services to a potential customer by providing the incentive to make a positive purchasing decision. Sales promotion advertising, and salesmanship are the major techniques used in merchandising products to the public. Salesmanship often takes the form of a face-to-face encounter between the buyer and seller, the presentation is set up to convince customers that the product on sale is essential to their satisfaction
Background : • Salesmanship: Sales promotion is an element of the marketing process that can close the sale of goods or services to a potential customer by providing the incentive to make a positive purchasing decision. Sales promotion, advertising, and salesmanship are the major techniques used in merchandising products to the public. Salesmanship often takes the form of a face-to-face encounter between the buyer and seller, the presentation is set up to convince customers that the product on sale is essential to their satisfaction
The lack of personal feedback between buyer and seller is sometimes considered a drawback of the advertising approach Selling by telephone, although it is significantly less effective than personal selling, is still considered an important method of merchandising. In the 1980s, a growing promotional technique involved in home shopping programs using cable televising channels. In recent years with the help of the Internet online shopping is becoming popular
• The lack of personal feedback between buyer and seller is sometimes considered a drawback of the advertising approach Selling by telephone, although it is significantly less effective than personal selling, is still considered an important method of merchandising. In the 1980s, a growing promotional technique involved inhome shopping programs using cable televising channels. In recent years with the help of the Internet online shopping is becoming popular
Text structure Paras 1-7 early morning preparation for the days work Paras 8-25 mid-morning on his way to work Paras 26-62 day door-to-door selling Paras 63-84 evening paper work
Text Structure : Paras 1-7 early morning preparation for the day’s work Paras 8-25 mid-morning on his way to work Paras 26-62 day door-to-door selling Paras 63-84 evening paper work