How writers and speakers plan communication strategy audience analysis skills
How writers and speakers plan communication strategy Audience analysis skills
Writer 's or Audience Information speaker s analysis Communication strategy purpose What? Why? To whom? MIT Department of Aeronautics and astronautics
Information + Writer’s or speaker’s + purpose Audience analysis = Communication strategy What? Why? To whom? MIT Department of Aeronautics and Astronautics 2
Audience analysis elements know four key facts about readers and listeners Consider the level of technical expertise of our audience Understand why they are reading then... plan communication strategy and information organization MIT Department of Aeronautics and astronautics
Audience analysis elements • Know four key facts about readers and listeners. • Consider the level of technical expertise of your audience. • Understand why they are reading. then. . . plan communication strategy and information organization. MIT Departm ent of Aeronauti cs and Astronauti cs 3
4 key facts about how readers and listeners absorb information An audience creates An audience has finite meaning bit by bit and resources for reacts moment comprehension moment 1. e. The energy that it takes to focus, to decipher An audience is influenced language or symbols y surroundings, reduces the ability to -by beliefs and values comprehend by prior experiences An audience absorbs by roles and information visually as responsibilities well as textual MIT Department of Aeronautics and astronautics
4 key facts about how readers and listeners absorb information1 • An audience creates meaning bit by bit and reacts moment by moment. • An audience is influenced -by surroundings, -by beliefs and values, -by prior experiences, -by roles and responsibilities. • An audience has finite resources for comprehension. – i.e. The energy that it takes to focus, to decipher language or symbols reduces the ability to comprehend. • An audience absorbs information visually as well as textually. MIT Departm ent of Aeronauti cs and 4 Astronauti cs
Readers and listeners different levels of technical expertise Experts(general and Decision-makers specilic managers General experts: extensive People who make choices, implement knowledge of a field but may be plans administer budgets manas unfamiliar with specific details in a resources and people sub-specialty Specific experts: extensive knowledge of a field and specific. Laypeople knowledge about a sub-specialty People who dont have the specific knowledge of an expert or Technicians a technician People who construct, operate and fix objects and systems MIT Department of Aeronautics and astronautics
Readers and listeners = different levels of technical expertise 2 • Experts (general and specific) - General experts: extensive knowledge of a field but may be unfamiliar with specific details in a sub-specialty. - Specific experts: extensive knowledge of a field and specific knowledge about a sub-specialty. • Technicians - People who construct, operate, and fix objects and systems. • Decision-makers, managers - People who make choices, implement plans, administer budgets, manage resources and people. • Laypeople - People who don’t have the specific knowledge of an expert or a technician. MIT Departm ent of Aeronauti cs and 5 Astronauti cs