3. Where do they advertise? AB..e A on buses B. on the radio C. on the Internet d. on billboards E on our textbook on our clothes 4. How do they make effective ads?( A. identify their target A B B. appeal to their target C. use a cheap medium D.use visual medium
3. Where do they advertise?( ) A. on buses B. on the radio C. on the Internet D. on billboards E. on our textbook F. on our clothes 4. How do they make effective ads?( ) A. identify their target B. appeal to their target C. use a cheap medium D. use visual medium A.B.C.D.F A.B
Divide the text into four parts Part I.(para )Introduction Part lI.(para 2 What is an ad? Part l.(para 3-7 How do advertisers make effective ads? Part IV(para 8-9 How effective are ads?
Divide the text into four parts. • Part I. (para ) • Part II. (para ) • Part III. (para ) • Part IV. (para ) Introduction What is an ad? How do advertisers make effective ads? How effective are ads? 1 2 3-7 8-9
True or false I. We are exposed to ads only in the public places. F 2. Understanding how advertising works can help us earn a lot of money F
1. We are exposed to ads only in the public places. 2. Understanding how advertising works can help us earn a lot of money. True or false. F F
3. An advertisement is a message or announcement that intends to inform or cheat people. F 4. Advertisers include business individuals, organizations and associations
3. An advertisement is a message or announcement that intends to inform or cheat people. 4. Advertisers include business, individuals, organizations and associations. T F
5. Advertisers make ads effective by identifying the target only 6. Using a suitable media plays an important part in ads. T
5. Advertisers make ads effective by identifying the target only. 6.Using a suitable media plays an important part in ads. F T