Monetary Measures of Gains-to￾Trade You can buy as much rice as you wish at RMB1 per kilogram once you enter the gasoline market. Q: What is the most you would pay to enter the market?

What Are We Doing in this Chapter? We apply our basic framework of consumer choice to study issues of choices across different time periods; Again, in terms of theoretical framework, not much is new!

The Purpose of this Chapter To begin to understand the art of building an economic model To begin to understand three basic elements of modeling in economics: –Purpose –Simplification through assumptions –Value judgment

Main Issue Mean-Variance Utility Budget Constraints for Risky Assets Measuring Risk Capital Asset Pricing Model

Main Issue A state-contingent consumption plan Preferences Under Uncertainty and Expected utility Risk-aversion, risk-loving, and risk￾neutrality Competitive Insurance

Assets An asset is a commodity that provides a flow of services over time. E.g. a house, or a computer. A financial asset provides a flow of money over time -- a security

第一节 投资银行风险的表现形式 第二节 投资银行风险的生成原理 第三节 投资银行风险管理的基本内容

第一章 投资银行的产生与发展 第二章 投资银行的运行机制 第三章 证券的发行与交易 第四章 公司并购的基本理论与实务 第五章 反并购策略 第六章 风险投资 第七章 投资银行的其他业务

一、非人员促销的含义及内容 二、营销沟通过程 三、促销组合策略

产品就是购买者通过采购/拥有或消费而得到物质上/心理上或社会上满足的任何东西