The definitive reference work for CS and OR students, only S18.95 www.doverpublications.com Economist.comOPINION Rudiger Dornbusch Aug 8th 2002 From The Economist print edition Rudiger Dornbusch, a far-from-dismal

Economist.comOPINION Economics focus Stop worrying and love the deficit Nov 27th 2003 From The Economist print edition America's current-account deficit poses few dangers, says Alan Greenspan. Except to Europeans IN THE past year the United States has run up a current-account deficit of more than $500 billion. Some think that the line of credit extended by the res

From The Economist print edition Why the dollar still rules the world-and why the world should be grateful THE dollar is looking vulnerable. It is propped up not by the strength of America's exports, but by vast imports of capital. America, a country already rich in capital, has to borrow from abroad almost

For many years a huge Manila garbage dump known as Smokey Mountain was a favorite media symbol of Third World poverty. Several thousand men, women, and children lived on that dump--enduring the stench, the flies, and the toxic waste in order to make a living combing the garbage for scrap metal and other recyclables. And they lived there voluntarily, because the $10 or so

The economic emergence of a fixed exchange rate periphery in Asia has reestablished the United States as the center country in the Bretton Woods international monetary system. We argue that the normal evolution of the international monetary system involves the emergence of a periphery for which the development strategy is export-led growth supported by undervalued exchange rates

The second column calculates Big Mac PPPs by dividing the local currency price by the American price. For instance, in Japan Big Mac costs￥22. Dividing this by the American price of$2.90 produces a dollar PPP against the yen of Y90, compared with its current rate of Y113, suggesting

Fred bergsten explains why policymakers need to act now in order to avert the danger of serious damage to the world economy FIVE major risks threaten the world economy. Three centre on the United States: renewed sharp increases in the current-account deficit leading to a crash of the dollar; a budget profile that is out of control; and an outbreak of trade protectionism a fourth relates to China which faces a possible hard landing from its recent overheating The fifth is that oil prices could rise to $60-70 per barrel even without a major political or terrorist disruption, and much higher with one

第一章许可证制度概述 一、许可证制度的概念 (一)许可、许可证 (二)许可的性质 (三)许可的分类 (四)许可的形式

第一篇 公关调查 第一章 公关调查的目的与程序 １．公关调查的目的 ２．公关调查的程序 第二章 公关调查的基本方法 １．公关调查方法技术体系 ２．公关调查的基本方法 第三章 组织形象调查 １．开展组织形象调查的意义 ２．组织形象调查的内容 ３．组织形象调查的范围 ４．组织形象调查的分析与测定 第四章 公众意见调查 １．开展公众意见调查的意义 ２．公众意见调查要符合公众的心理特点 ３．公众意见调查的范围 ４．公众意见调查的途径和方法 第五章 营销市场调查 １．市场营销环境调查 ２．市场营销行为调查 ３．市场商情信息调查 第二篇 第六章 策划是一门充满智慧的学问 １．策划的科学含义 ２．公关策划的基本要求 ３．公关策划的价值和功能 第七章 公关策划中的谋略思想 １．谋略在公关策划中的意义 ２．计谋的运筹艺术 ３．正确的策略是实现目标的保证 第八章 永恒的魅力——组织形象策划 １．组织形象的设计与策划 ２．组织形象设计的新发展——ＣＩ计划 第九章 攻心为上——公众心理策划 １．公众认知是心理策划的基础 ２．联络公众感情是心理策划的中介条件 ３．改变公众态度是心理策划的关键 ４．公众的合作行为是心理策划的最终结果 第十章 “制造新闻”——新闻媒介策划 １．策划新闻事件 ２．吸引舆论注目 ３．扩大新闻效应 第十一章 促进销售——市场营销策划 １．发挥信息传递的促销功能 ２．运用赢得顾客的促销法宝 ３．开展富有创造性的销售活动 第三篇 第十二章 公关礼仪修养 １．公关礼仪的功能 ２．公关人员的礼仪修养 第十三章 组织公关礼仪 １．交往礼仪 ２．公务礼仪 ３．商务礼仪 ４．庆典礼仪 第十四章 公关人员礼仪 １．迎送礼仪 ２．交际礼仪 ３．馈赠礼仪 ４．服饰、仪容礼仪 ５．形体礼仪 第十五章 公关文书礼仪 １．公关信函 ２．公关专用文 ３．公关公文 第十六章 公关外事礼仪 １．外事迎送 ２．外事会见和会谈 ３．西餐宴饮 ４．外宾参观游览 ５．国外忌讳种种 第四篇 第十七章 公关人员的基本技巧 第十八章 公关人员的谈判技巧 第十九章 赞助活动中的公关技巧 第二十章 招聘活动中的公关技巧 １．广告招聘中的公关技巧 ２．面试招聘中的公关技巧 第二十一章 形象塑造中的公关技巧 第二十二章 领导管理中的公共技巧

第一节 全球物流概述 第二节 全球经济环境中的物流 第三节 全球物流观点 第四节 全球互联经济