6.be valid on--This program is to reward system integrators across the country and is valid on all Samsung color monitor,HDD and OMS products purchases made by SI partners. 7.apart from--Apart from these,gifts include Maruti Omni,54-inch projection TVs, 29-inch DNIe TVs,Samsung 1.5 T split AC,Samsung frost-free refrigerators, motor cycles,mobiles and Titan watches. 8.as part of--As part of the scheme,Samsung has packaged its color monitors,HDD and OMS products in bundles. 9.on the basis of--to be given to the SI Partner on the basis of a lucky draw to be announced within a fortnight of the closing date of participation. 10.strengthen relationship with--Samsung Power of 3 Program is a strong tool to help us grow our business and strengthen our relationship with the SI partners. II.Ask students to use the following active vocabularies to form sentences as what they have heard from listening(Dictate then remember). 1.regard...in the manner of--He sits on a folding chair,back to a battered piano, regarding the interview in the manner of an innocent man being grilled by an auditor from the Internal Revenue Service. 2.host--I used to host speeches for a lot of famous people-for governors,mayors, a lot of prominent people. 3.an integration of--I think the combination of writing and art led to an integration of graphics and copy that made for a perhaps more efficient use of the total medium of advertising. 4.come along--I was interested the opportunity came along to do writing and art in advertising,I just took the opportunity. 5.be in charge of--That was in 1939,I was in charge of the literary department 6.be challenged by--I was challenged by the opportunity to get into advertising 7.be a proof of--which I think,maybe,is proof of a position I hold today I wouldn't maybe,is proof of a position I hold today I wouldn't go for too routinized men in my copy department, 8.gather--This is a statistic gathered by people commissioned by the adverting business by the Harvard Business School. 9.as far as I'm concerned--So the most important as far as I'm concerned is to be fresh,to be original-to be able to compete with all the shocking news events in the world toady,with all the violence. 10.darn--we in America are spending so darn much money for efficiency, 11. discern--Have you discerned any striking characteristics about any of them -the more talented or creative people? 12. make for--It this attitude that makes for poor writers. 13. mathematical--You can't be that mathematical and that precise. 14. be concern about--We're all concerned about the facts we get,and not enough concerned about how provocative we make those facts to the consumer 15.accumulate--people who write do have certain ways of accumulating ideas and maybe storing them away for some future time. 16
6．be valid on-- This program is to reward system integrators across the country and is valid on all Samsung color monitor, HDD and OMS products purchases made by SI partners. 7．apart from-- Apart from these, gifts include Maruti Omni, 54-inch projection TVs, 29-inch DNIe TVs, Samsung 1.5 T split AC, Samsung frost-free refrigerators, motor cycles, mobiles and Titan watches. 8．as part of-- As part of the scheme, Samsung has packaged its color monitors, HDD and OMS products in bundles. 9．on the basis of-- to be given to the SI Partner on the basis of a lucky draw to be announced within a fortnight of the closing date of participation. 10． strengthen relationship with-- Samsung Power of 3 Program is a strong tool to help us grow our business and strengthen our relationship with the SI partners. II．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember). 1．regard…in the manner of-- He sits on a folding chair, back to a battered piano, regarding the interview in the manner of an innocent man being grilled by an auditor from the Internal Revenue Service. 2．host-- I used to host speeches for a lot of famous people – for governors, mayors, a lot of prominent people. 3．an integration of-- I think the combination of writing and art led to an integration of graphics and copy that made for a perhaps more efficient use of the total medium of advertising. 4．come along-- I was interested the opportunity came along to do writing and art in advertising, I just took the opportunity. 5．be in charge of-- That was in 1939, I was in charge of the literary department 6．be challenged by-- I was challenged by the opportunity to get into advertising 7．be a proof of-- which I think, maybe, is proof of a position I hold today I wouldn’t maybe, is proof of a position I hold today I wouldn’t go for too routinized men in my copy department, 8．gather-- This is a statistic gathered by people commissioned by the adverting business by the Harvard Business School. 9．as far as I’m concerned-- So the most important as far as I’m concerned is to be fresh, to be original ——to be able to compete with all the shocking news events in the world toady, with all the violence. 10． darn-- we in America are spending so darn much money for efficiency, 11． discern -- Have you discerned any striking characteristics about any of them ——the more talented or creative people? 12． make for-- It this attitude that makes for poor writers. 13． mathematical-- You can’t be that mathematical and that precise. 14． be concern about-- We’re all concerned about the facts we get, and not enough concerned about how provocative we make those facts to the consumer 15． accumulate-- people who write do have certain ways of accumulating ideas and maybe storing them away for some future time. 16
16. permit...to--We don't permit any client to give us ground rules. 17.rather than---Mr.Bernbach is from the individual's point of view,rather than the industry's point of view. 18.demonstrate--a veteran in this business who has demonstrated is ability as a copywriter. 19.go beyond--I know these are bromides,but to go beyond that would be trying to fool you. III.Ask students to use the following active vocabularies to form sentences as what they have heard from listening(Dictate then remember). 1.shape attitude towards--Advertisers use several recognizable techniques in order to better convince the public to buy a product and shape the public's attitude towards their product. 2.concentrate on--Some advertisers concentrate on making sure their product is widely recognized.. 3.to that end--To that end,they simply attempt to make the name remembered through repetition. 4.get on the bandwagon--By implying that the product is widely used,advertisers hope to convince potential buyers to "get on the bandwagon." 5.attempt to--Advertisers often attempt to promote the superior quality of their product through the testimony of ordinary users,experts,or both. 6.without long consideration--without long consideration,some advertisers hope to make rapid sales. 7.provoke--Apart from artistic expression intended to provoke an emotional reaction (which are usually for associative purposes,or to relax or excite the viewer) 8.aimed at--appeals to spite are often used in advertising aimed at younger demographics. 9.common--The use of attractive models,a practice known as sex in advertising, picturesque landscapes and other alluring images is common. 6
16． permit…to-- We don’t permit any client to give us ground rules. 17． rather than--- Mr. Bernbach is from the individual’s point of view, rather than the industry’s point of view. 18． demonstrate-- a veteran in this business who has demonstrated is ability as a copywriter. 19． go beyond -- I know these are bromides, but to go beyond that would be trying to fool you. III．Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember). 1．shape attitude towards-- Advertisers use several recognizable techniques in order to better convince the public to buy a product and shape the public's attitude towards their product. 2．concentrate on-- Some advertisers concentrate on making sure their product is widely recognized.. 3．to that end-- To that end, they simply attempt to make the name remembered through repetition. 4．get on the bandwagon -- By implying that the product is widely used, advertisers hope to convince potential buyers to "get on the bandwagon." 5．attempt to-- Advertisers often attempt to promote the superior quality of their product through the testimony of ordinary users, experts, or both. 6．without long consideration-- without long consideration, some advertisers hope to make rapid sales. 7．provoke-- Apart from artistic expression intended to provoke an emotional reaction (which are usually for associative purposes, or to relax or excite the viewer) 8．aimed at-- appeals to spite are often used in advertising aimed at younger demographics. 9．common-- The use of attractive models, a practice known as sex in advertising, picturesque landscapes and other alluring images is common. 17