Proctor& Gamble never forgot the advertising lessons it learned witl Ivory. For instance, it was among the first manufacturers to use radio to reach consumers nationwide, In 1933 Proctor Gamble's Oxydol soap powder sponsored a radio serial called Ma Perkins, and daytime dramas were forever after known as"soap operas. Over the years the company added dozens of new product lines such as Prell shampoo, Duncan Hines cake mixes, and the ever-present Tide,new and improved"many a time. To this day, however, Ivory Soap remains a Proctor Gamble backbone product
Proctor & Gamble never forgot the advertising lessons it learned with Ivory. For instance, it was among the first manufacturers to use radio to reach consumers nationwide. In 1933 Proctor & Gamble’s Oxydol soap powder sponsored a radio serial called Ma Perkins, and daytime dramas were forever after known as “soap operas.” Over the years the company added dozens of new product lines such as Prell shampoo, Duncan Hines cake mixes, and the ever-present Tide, “new and improved” many a time. To this day, however, Ivory Soap remains a Proctor & Gamble backbone product
Ivory remains a favorite among consumers, too, and no wonder With a bar of Ivory Soap in your hand, you are holding a chunk of American history. If you like, you can even wash your hands and face with it and be assured that it is "ninety-nine and forty-four-one hundredths percent pure. And it floats The latter quality of Ivory Soap is especially attractive to children Generations of little boys armed with toothpicks, miniature flags, or leftover parts from model ships- there are always a few -have converted bars of lvory Soap into bathtub battleships. A note of warning for any small boys who may be reading this: Mothers tend to frown on the practice (613 words
Ivory remains a favorite among consumers, too, and no wonder. With a bar of Ivory Soap in your hand, you are holding a chunk of American history. If you like, you can even wash your hands and face with it and be assured that it is “ninety-nine and forty-four-onehundredths percent pure.” And it floats. The latter quality of Ivory Soap is especially attractive to children. Generations of little boys armed with toothpicks, miniature flags, or leftover parts from model ships — there are always a few — have converted bars of Ivory Soap into bathtub battleships. A note of warning for any small boys who may be reading this: Mothers tend to frown on the practice. (613 words)
American mothers have long believed that when it comes to washing out the mouths of naughty children, nothing beats Ivory Soap naughty a (esp. of children) behaving badly and not being obedient;(of behavior) bad Examples Tom used to be a naughty boy and get into lots of trouble It was rather naughty of you to deceive the tax inspector More to learn
naughty a. — (esp. of children) behaving badly and not being obedient; (of behavior) bad Examples • Tom used to be a naughty boy and get into lots of trouble. • It was rather naughty of you to deceive the tax inspector. American mothers have long believed that when it comes to washing out the mouths of naughty children, nothing beats Ivory Soap. More to learn
American mothers have long believed that when it comes to washing out the mouths of naughty children, nothing beats Ivory Soap Translate 美国的妈妈们一直深信,如果要把那些小调皮鬼的嘴巴洗 干净的话,没有什么能赛过象牙香皂
American mothers have long believed that when it comes to washing out the mouths of naughty children, nothing beats Ivory Soap. Translate 美国的妈妈们一直深信，如果要把那些小调皮鬼的嘴巴洗 干净的话，没有什么能赛过象牙香皂
reputation n an opinion held about someone or something, esp by people in general; the degree to which one is trusted or admired Examp Massachusetts Institute of Technology has a good academic reputation °Bi’ s love affair ruined his reputation
Examples • Massachusetts Institute of Technology has a good academic reputation. • Bill’s love affair ruined his reputation. reputation n. — an opinion held about someone or something, esp. by people in general; the degree to which one is trusted or admired