Personalization Process-(2) a the technical implementation of the Understand-Deliver-Measure cycle consists of the six stages Adjusting Personalization Strategy Measuring Personalization Impact Personalization Feedback a Delivery and Presentation Deliver LOOP Personalized Matchmaking Offerings key issues Building Consumer Profiles Understand the Consumer Data Collection CEBT Center for E-Business Technology Copyright o 2008 by CEBT
Copyright © 2008 by CEBT Personalization Process – (2) The technical implementation of the Understand-Deliver-Measure cycle consists of the six stages Center for E-Business Technology key issues
Personalization Process-3) 1. Data Collection The objective is to obtain the most comprehensive picture of a consumer Various and heterogeneous data sources(Web phone, mail ,) Can be solicited explicitly or tracked implicitly 4. Delivery and presentation Delivery Method Push: Reaches a consumer who is not currently interacting with the system Pull Notify consumers that personalized information is available but display this information only when the consumer explicitly requests it Passive: displays personalized information as a by-product of other activities of the consumer Presentation Ordered by relevance unordered list of alternatives, or various types of visualization CEBT Center for E-Business Technology Copyright o 2008 by CEBT
Copyright © 2008 by CEBT Personalization Process – (3) 1. Data Collection ◼ The objective is to obtain the most comprehensive ‘picture’ of a consumer ◼ Various and heterogeneous data sources (Web, phone, mail, ..) ◼ Can be solicited explicitly or tracked implicitly 4. Delivery and Presentation ◼ Delivery Method – Push : Reaches a consumer who is not currently interacting with the system – Pull : Notify consumers that personalized information is available but display this information only when the consumer explicitly requests it – Passive : displays personalized information as a by-product of other activities of the consumer ◼ Presentation – Ordered by relevance, unordered list of alternatives, or various types of visualization Center for E-Business Technology