Metrics for Business Objectives Delivery Engagement ROI Impressions Dwell Cost CU licks Interaction Conversion tags nique Expansion Site/Publisher overlap Video playback C 2008 Eyeblaster. All rights reserved eyeblaster
© 2008 Eyeblaster. All rights reserved ROI Cost Conversion tags Metrics for Business Objectives Delivery Impressions Clicks Unique Site/Publisher overlap Engagement Dwell Interaction Expansion Video playback
Site Overlap Back to Metrics slide Accurately measure unique users by each publisher When do publishers overlap to deliver multiple impressions to same user Check your media buy: which publisher is overlapping with which YAHOO msn ⊥AHOO! @2009 Eyeblaster. All rights reserved eyeblaster
© 2009 Eyeblaster. All rights reserved Site Overlap • Accurately measure unique users by each publisher • When do publishers overlap to deliver multiple impressions to same user • Check your media buy: which publisher is overlapping with which Back to Metrics slide
Dwell Time Go beyond interaction Build brand moments Measure brand engagement @2009 Eyeblaster. All rights reserved eyeblaster
© 2009 Eyeblaster. All rights reserved Dwell Time • Go beyond interaction • Build brand moments • Measure brand engagement
What is Dwell Time? average number ot seconds the user engaged with the ad including mouse-on-ad user initiated expansion user initiated video timed custom interaction @2008 Eyeblaster. All nights reserved eyeblaster
© 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved What is Dwell Time? average number of seconds the user engaged with the ad including mouse-on-ad, user initiated expansion, user initiated video & timed custom interaction
How it Works Back to Metrics slide 00:00:00:00 o 2008 Eyeblaster. All rights reserved eyeblaster
© 2008 Eyeblaster. All rights reserved How it Works Back to Metrics slide